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| Job Category : | Digital marketing |
| Company Name: | AVW Equipment Co. |
| Position Name: | Digital Marketing Manager |
| Location : | 105 South 9th Avenue, Maywood, IL 60153 |
| Job Description : | Company Overview: Automatic Vehicle Wash Equipment Co., Inc. (AVW) is a family-owned company with more than 40 years of car washing equipment manufacturing experience including product innovation. The company believes in building long-term, mutually beneficial business relationships with our customers. We are a leading global manufacturer of advanced car wash systems with a business philosophy that has remained constant: simplify the design and use high-quality materials to build reliable and durable car wash components.Job Summary: AVW is looking for a Digital Marketing Manager who can develop and execute digital marketing initiatives. The Digital Marketing Manager stays informed about the market, and industry trends while helping strategize and implement digital marketing, branding, and advertising plans.Position Responsibilities: · Developing and executing on email strategy, optimizing in-bound lead funnel across all channels, and writing SEO-based content.· Manage digital marketing channels (web, social, paid media, email).· Support various strategic marketing initiatives by developing effective and highly compelling content across all digital channels (SEO-based website content, email copy, blogs).· Optimize customer database, leveraging best practices for lead management/ organization and overall database health.· Manage company web-store. Manage web-store: add/remove parts, update part information and update pricing.· Establishes and maintains a consistent company image throughout all product lines, promotional materials, and events.· Learns product line inside and out to effectively promote products, reads industry publications, visits industry websites, and attends conventions, conferences, and trade shows.Qualifications and Skills: · Bachelor’s degree in marketing, advertising, journalism, business or relevant field required.· 3+ years of relevant digital marketing experience· Working knowledge of digital platforms including CRM/CMS/marketing automation software· Continuous learned experience with B2B writing across web pages, blog, with the ability to work effectively in a high growth, dynamic environment· Paid media experience (SEM, Display, Video etc)· Lead/ Demand Generation· Experience in developing and maintaining websites· Experience in developing and implementing strategy planning· Experience in critical thinking and strategic planning· Ability to work independently, set priorities, work on multiple projects simultaneously, solve problems, and be resourceful under pressure· Ability to think creatively about products and services, constantly exploring new and differentiated ways to designJob Type: Full-timeBenefits:401(k)401(k) matchingDental insuranceHealth insurancePaid time offReferral programRetirement planTuition reimbursementVision insuranceSchedule:8 hour shiftWork Location: One location |
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