Job Opening for Content Marketing Manager in AuPairCare (Content, PA)

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Job Category :	Digital marketing
Company Name:	AuPairCare
Position Name:	Content Marketing Manager
Location :	Content, PA
Job Description :	AuPairCare’s Marketing and Communications team is undertaking many strategic priorities in 2022-2023 and this role will be able to make a significant contribution while gaining valuable skills across many areas of marketing. We are currently seeking a Content Marketing Manager who is an energetic, self-starter for a key position within our Marketing and Communications team. This talented professional will play an important role in elevating our content marketing with consistent messaging across AuPairCare’s platforms and digital marketing programs. It is an exciting time to become a part of AuPairCare as more and more travel becomes possible and host families welcome eager international au pairs. Candidates should be passionate about reaching and engaging our audiences while learning and testing new approaches. The right person will have an eye for and ability to create top-quality content, along with a data-driven mindset to help connect content strategy to business results by streamlining the customer journey. Responsibilities: Optimize our content marketing efforts by creating and maintaining an ongoing web content, blog, and social media calendar Coordinate content efforts with our 200-field staff across the country in the marketing of the AuPairCare Create and utilize high-value content such as videos, reviews, and customer testimonials in support of lead generation, website, email campaigns, field and partner toolkits Bring our social media engagement strategy to the next level, executing best practices and creative assets, while arming our internal champions with authentic stories and creative social ideas that support our strategic narrative and goals Measure the efficacy of our SEO program and ultimately increase organic web traffic Develop and manage new digital materials, while maintaining efficient, organized repository for field access Manage weekly internal newsletter, authoring content as needed Manage monthly article submissions Manage monthly reporting within Salesforce for various field marketing programs Qualifications: Demonstrated content marketing & communications experience Social media for organizations/businesses experience Very strong organizational skills and attention to detail Able to handle multiple projects simultaneously, on budget and before deadlines An interest in international education and exchange Strong written and verbal communication skills Team player comfortable working with a diverse group of people Education & Work Experience: 3-4 years of marketing experience Experience with Salesforce, Marketo, HubSpot, MailChimp or similar tools Experience with online and offline marketing, including grassroots field effort BA required Design experience in Illustrator, Photoshop, InDesign, Canva a plus