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| Job Category : | Digital marketing |
| Company Name: | Apptentive |
| Position Name: | Content Specialist |
| Location : | Seattle, WA |
| Job Description : | About ApptentiveApptentive allows companies to measure shifts in customer emotion and gather actionable feedback across their mobile customer journeys. Our product, marketing, and customer service software helps companies make predictive decisions based on real-time measurement of their customers’ voices. Our customers see value within 24 hours of integration, particularly around surveys and app store ratings and reviews. We power millions of consumer interactions across billions of mobile devices each month, and helps the world’s top brands—including eBay, CNN, Viacom, Capital One, JetBlue, Arby’s, Postmates, Zillow, Norwegian Cruise Lines, Safeway, and Sonic— enhance customer love and improve customer experience.This is a Full Time Remote Position.Apptentive is headquartered in Seattle, WA. This role can be remote in any of the following states; WA, CA, GA, IL, MA, MI, NC, NY, NJ, OR, TN and TX. This role will report directly to the Director of Marketing.Content SpecialistAbout this roleAs a Content Specialist at Apptentive, you will be responsible for driving targeted traffic, attracting qualified leads through top-of-funnel content, generating revenue through our digital channels, and increasing brand awareness through educational thought leadership. In this role, you will produce a variety of content types, including educational blog posts, research reports, videos, website copy, social copy, and more. You will assist in producing the creative and content elements needed to promote the company from both a marketing and PR perspective, and will become one of the main faces across all of Apptentive’s digital channels through your written and visual content. We are seeking someone who is passionate about great customer experiences and will find and use compelling data to back impactful content. You will partner with our design team to pair your words with visual pop. This role reports to our Director of Marketing.Key responsibilities: Assist with creation of multimedia content development for our website, blog, social media, email, video, and other platforms.Create data-backed content that shares best practices for marketing, customer experience, and mobile leaders.Execute the day-to-day content strategy, including managing an ambitious blog creation and publishing schedule.Write, schedule, and publish a steady stream of created and curated social media posts through our branded Twitter, Instagram, and LinkedIn channels.Work closely with the content marketing team to support the long-term content strategy, and to create messaging consistent with our brand.Work with the paid advertising team to create engaging creative for social media advertising.Provide input for email marketing layouts and creative strategy.Deeply understand our buyer personas and their content preferences, analyze results to optimize content, and continually explore various content mediums to drive more engagement.Work closely with the sales development and CS teams to ensure narrative cohesiveness and to crowdsource new content ideas.Constantly monitor competitive content to identify best practices and new areas where we can bring unique and valuable content to our digital channels.Qualities you pride yourself on: Ownership: You are integral in driving new-logo pipeline and filling the top of the funnel. You own your results and don’t settle for the status quo.Strong writer: Ability to write persuasive marketing and sales copy, while constantly testing and iterating on different messages against multiple audiences.Creative: You are always reading, exploring, and testing new ways to be a successful marketer.Educational mindset: You believe education for the sake of learning is a good investment in building digital communities—even if someone isn’t ready to buy today, teaching them a skill they’ll remember you for in the future feels like success.Precise: You write content that perfectly follows Apptentive’s voice and style guidelines, and are an example to anyone on the team who leans on our narrative.Collaborative mindset: Highly collaborative team player across marketing, sales, and other departments—with the ability to crowdsource ideas and input, be open-minded when taking feedback, and passionate about helping everyone succeed.Focused: Focus on increasing top-funnel lead generation and improving lead velocity throughout the full funnel.Team oriented: You work closely with the sales development and CS teams, and build a strong relationship built on accountability, trust, and collaboration.Urgency: You can manage conflicting priorities and simultaneous projects through excellent time management and ruthless prioritization.Leader: Set an example for others on how to bring optimism, dedication, consistency, and effective communication to their role. Bring your best self and be prepared to expect the same from others.Requirements for success: 2+ years of experience creating great content in both written and presented form.Exceptional and proven writing and editorial and storytelling skills that demonstrates a strong understanding of the target audience; outstanding command of the English language.Good eye for design and ability to work with internal creative resources to produce marketing materials.Proven experience managing multiple projects at the same time and on deadline, along with the ability to project manage the entire process from concept to publication.Demonstrated experience using data and research to build compelling content.Basic understanding of SEO and ability to apply good search principles to editorial strategies.Basic understanding of HTML and web publishing (bonus points if WordPress) for editorial purposes.Experience organizing and managing research and content repositories.Self-directed, with a sense of urgency and a bias for action and getting things done.Analytically minded with the ability to use data to make decisions.Close attention to detail and commitment to crowdsourcing new ideas.Comfortable working in a startup environment, which includes a willingness to embrace change, work toward an MVP model, and adapt on the fly.Highly collaborative team player, with the ability to crowdsource ideas and input, open minded when taking feedback and passionate about helping everyone succeed.BA/BS degree in Marketing/Journalism/Communication or relevant degree with equivalent experience.BONUS POINTS:Content editing chopsUnderstand sales and marketing in high-tech B2B marketExperience creating, working with, and coaching others on buyer personas and buyer journeysExperience with social media strategy, PR, AR; ability to use analytics tools and social media monitoring platformsSense of humor! You are comfortable incorporating humor and your personality into our brand voice.What we offer: Attractive cash and equity compensation packageTop tier medical, dental, and vision coverage with 100% premium paid by ApptentiveUnlimited paid time off (PTO)Generous Parental and Medical Leave policiesPaid ‘Days of Action’ to support programs and organizations you are passionate about401k, HRA/FSATelehealthShort-term Disability Insurance, Life/AD&D Insurance,Paid professional development (conferences/courses)Remote-first workplace, travel to meet in in person up to 4 times/year (HQ- Seattle, WA)Laptop and WFH equipment and internet subsidyWellness subsidyA chance to build something great with other amazing peopleInstead of a cover letter, applicants are required to submit 3 past writing samples (long-form pieces, short-form copy, etc.) that demonstrate outstanding command for the English language. With each sample, please outline who the intended audience was and the objective of the piece. Please upload via the “cover letter’ attachment area.At Apptentive, we celebrate diversity through our inclusive culture. We show each other respect, and value people for the way they treat our teammates, our customers, and for the contributions they make. We want you to be comfortable and proud to bring your true self to work each and every day!We are proud to be an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, religion, national origin, citizenship status, age (40 and over), disability, sex, gender identity, sexual orientation, pregnancy, parental status or any other characteristic protected by law.Job Type: Full-time |
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