Job Opening for Digital Analyst - Marketing Specialist in Ambit Consulting Services (ACS) (New York, NY)

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Job Category :	Digital marketing
Company Name:	Ambit Consulting Services (ACS)
Position Name:	Digital Analyst – Marketing Specialist
Location :	New York, NY
Job Description :	ACS is a consulting firm focused on the future of biopharma, led by a team of entrepreneurs with decades of industry experience. Our work is concentrated on corporate, medical affairs, and digital strategy and is aligned with the changing landscape of biopharma. We partner with our clients to help them fully realize and communicate the value of their innovative assets to all stakeholders: healthcare providers, patients, and payers. Our work includes all therapeutic categories, with a concentration in rare disease. Overview: We partner with our clients and help them navigate the journey into the future of biopharma. We are looking for people who share a passion for delivering healthcare innovation. Our team is passionate about their work and approach ambiguity with resourcefulness and creativity. Our core values are: Set high standards Deliver on ambitious goals Be relentless and innovative Be responsible and trusted We are hiring Analysts and Managers for our Digital Analytics and Strategy team. In this role you will own and personally deliver components of the client engagement, contributing to the overall success of each engagement. We believe that data-driven insights are at the core of digital strategy, and your work will play a critical role. Your professional development is important to us: as you demonstrate strong analytic and project management skills, your responsibilities will grow rapidly. As a Digital Analyst_Marketing Specialist you will: Serve as lead digital researcher to map the digital landscape for our clients and identify digital opportunities using tools including SEMRush, Google Trends, Sprout Social and SpyFu Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Collaborate with internal teams to create websites, digital selling tools, and digital content/assets Present key findings to client teams Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate External/Client-facing Responsibilities Project management across clients Manage marketing tech platforms Internal Marketing Responsibilities Execute agency social and content program Identify continuous learning/educational opportunities for teams Identify workshops, webinars, etc. Build out a regulatory playbook for all digital initiatives Trend watching Develop case studies and capabilities slides Qualifications BS/MS degree in marketing or a related field Proven working experience in digital marketing Proven working experience in healthcare/pharmaceutical marketing Demonstrated interest in leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Demonstrated interest in optimizing landing pages and user funnels Demonstrated interest with A/B and multivariate experiments Basic knowledge of website analytics tools (e.g., Google Analytics, Adobe Analytics) Demonstrated interest in setting up and optimizing paid search campaigns Working knowledge of HTML, CSS, and JavaScript development and constraints Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement Google Marketing Platform, Analytics, and Ads Certification preferred In addition to strong educational background and work experience, we evaluate the following: Problem solving abilities Attention to detail Communication skills Organization and planning skills Interest in growing and taking on additional responsibilities as part of a fast-paced entrepreneurial work environment Work ethic Ability to work effectively in a team Why apply to ACS: Learning – At ACS, we invest in our employees’ long term professional development. Working here, you will receive both formal and “on-the-job” training to help you build the skills you need to propel your career forward. Great environment – We value a collegial team environment with open communication. We support and reward hard work and skills development with rapid advancement. Compensation – We offer a competitive salary plus an attractive benefits package that meets the needs of our employees and our business model. Challenging and exciting work – We consult and work with a variety of biotech and pharmaceutical clients. You will work on innovative and challenging projects that help our clients make important strategic decisions.