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| Job Category : | Digital marketing |
| Company Name: | First Realty Management Co Inc |
| Position Name: | Digital Marketing Specialist |
| Location : | Rochester, NY 14608 |
| Job Description : | The Digital Marketing / Graphics Specialist is responsible for creating, directing and coordinating marketing activities to influence current and potential tenants to choose our apartment and townhome communities over those of our competitors. The Marketing Coordinator / Graphic Designer will also perform a wide range of marketing and communications activities from developing a plan, identifying and developing strategies, developing written marketing materials and assisting with the business development activities. Essential Duties and ResponsibilitiesDevelop marketing promotions in support of strategic marketing initiative and in support of individual apartment and townhome community eventsAnalyze market trends to identify unexplored or new marketsResponsible for social media marketing and advertising, creating press releases and content for promotional materialsAnalyze advertising activities and sales performance (traffic, occupancy) based on marketing campaignsConduct market research to understand and identify our current and potential tenants’ needs and requestsStudy competitors to develop superior services and employ efficient marketing techniquesIdentify new opportunitiesRespond to online reviews within 24 hours; provide follow-up where needed Job RequirementsCourse study in Marketing, Graphic Arts or related discipline5 years’ experience with Social MediaKnowledge of Google Analytics; ability to interpret and evaluate data, search trendsKnowledge of email marketing campaignsExceptional project management and prioritization skillsAbility to take the initiative and influence decisionsResilient and optimistic outlookExcellent written and verbal communication skillsCreative thinker and problem solver with a passion for driving performanceProficiency with Microsoft Office and graphic design software |
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