| Job Description : |
Overview
An experienced Digital Marketing Analyst with a proven track record of driving website traffic using a wide array of advertising, content marketing, analytics, and social media platforms. This individual will be responsible for overall performance and growth across several existing advertising outlets and social communities. The ideal candidate must be analytical and strategic, able to troubleshoot complex analytical client requests, and have thorough experience running positive ROI campaigns across multiple platforms.
Responsibilities
Develop, propose, implement, and optimize text and banner ad campaigns on a variety of platforms (Google Ads, Bing/Yahoo Ads, LinkedIn Sponsored Content, Facebook Ads, Twitter Ads) and for Clients targeting a variety of audiences with complex and overlapping needs
Manage SEM campaigns within a predetermined budget and under a target CPA
Fluently analyze and report on Client website performance, ad campaigns, and social media efforts using a variety of analytics dashboards
Consistently and proactively monitor Clients’ content marketing and campaign/website performance, supported by proactive recommendations, best practices, A/B testing results, and generalized optimizations
Develop and deliver regular website and campaign performance reports that provide actionable insights and recommendations to key stakeholders with a high degree of accuracy
Fluently respond to questions about SEO and Campaign tactic best practices
Create and manage dashboard and analytics reporting processes
Strong knowledge of current Inbound Marketing best practices and how to leverage various elements of marketing automation to fit the needs of various campaigns, Clients, and target audiences
Positive engagement, attention to detail, and superior communication skills while collaborating with internal and external teams
Experience with tools like Hubspot, ClickTracks, Omniture, WebTrends, Supermetrics, Cyfe, Google Analytics, and Google Tag Manager to manage and deliver strong campaigns and report on key insights for our Clients’ performance improvement
Ability to come up with creative ideas for clients to increase their online presence while achieving their online goals
Strong analytical mind with expertise and fluency in qualitative and quantitative market research methodologies
A determination to ensure stringent quality control process for all deliverables
Strong blend of analytical, technical and business skills with the ability to understand and articulate the online business quickly
Qualifications
2-4 years of experience in online advertising at a company with primary responsibility in digital analytics ROI, and involvement in a robust, growing online presence
Bachelor’s Degree in Marketing, Statistics, or related field
Outstanding analytical skills and the ability to troubleshoot issues on multiple, overlapping digital properties
Strong organizational skills, with the ability to plan ahead, judge priorities, multitask and meet deadlines
Polished communication skills and the ability to present to clients professionally and with a positive attitude under pressure – this role has lots of Client presentations with awesome, engaged clients who ask great questions
Strong sense of what makes something visually appealing and easy to understand – in PowerPoint, Excel, Word, and online in websites, social media accounts, photos and video
Google Analytics and Google Ads (Search & Mobile) certification required by start date
Technical knowledge of web marketing tools such as Tags, widgets, RSS Feeds, HTML, CSS, APIs, etc.
Familiarity with the life science industry and regulations affecting healthcare communications and advertising
Creativity and flawless writing skills |
