| Job Description : |
Title: Director of Growth Marketing
Location: Washington, D.C.
Salary: Competitive salary and benefits package based on qualifications; classified as full-time salaried; exempt and not eligible for overtime.
Reports to: Maddy Grayson, Co-Founder
Travel: Occasional travel may be required
Position Overview
Tuckernuck is looking for a results-driven Director of Growth Marketing to take the lead in developing long-term strategic growth for our company through our Ecommerce business. As the Director of Growth Marketing, you will be responsible for strategically growing sales on tnuck.com and optimizing our P&L as we expand. The ideal candidate is a numbers-driven, tech-savvy leader who can manage a fast-growing DTC site. This person will be responsible for day-to-day oversight of tnuck.com with a major focus on optimizing the performance marketing channels to drive sales. They will set the strategic goals for acquisition and retention and implement improvements to achieve these metrics. They will manage site development to increase conversion and improve the online customer experience to maximize site usability, performance, and ROI.
This leader will leverage data to continuously improve on the site experience, presenting insights and recommendations to drive sales and conversion. The candidate is expected to be an analytica, data-driven product manager with a high level of ecommerce operations and project management expertise who likes to work in a fast-paced, dynamic, and highly collaborative work environment. The role will involve cross-functional collaboration with our marketing, creative, operations, planning, finance, and retail teams.
Core Responsibilities
Build, plan, and implement the overall digital marketing roadmap and strategy. This will include the strategy for customer acquisition and retention to support the company growth plans for the next two years and implement initiatives to execute on this strategy.
Manage all digital marketing channels to ensure brand consistency
Develop specific campaigns to create and maintain high levels of customer interaction
Oversee the the digital marketing team and set key traffic-driving initiatives, optimize SEO, and utilize key product and merchandising strategies to drive channel growth. Motivate and develop the team to achieve goals.
Optimize all third party digital marketing functions and make changes in order to improve KPIs and ROAS coming from these marketing channels
Measure, report and improve key performance metrics regarding site traffic, conversion analysis and user behavior.
Build, enhance, and manage the site through all aspects of site layout, product positioning, navigation, merchandising, functionality and entire online checkout funnel. Work collaboratively with internal teams on executing changes to the site flow and functionality.
Manage site, build roadmap, project manage and effectively prioritize initiatives.
Actively monitor daily data flow between front end, order management, and internal systems; working with appropriate partners to resolve any discrepancies and issues.
Oversee daily and weekly reporting for the internal management team. Oversee preparation of monthly hindsight and contribute to monthly financial review and results analysis with the Executive team.
Leverage business analysis and strong understanding of financial metrics to track selling, identify key trends and maximize opportunities in the assortment to achieve growth and profitability of the ecommerce business.
Monitor competition and provide ideas to stand out by using our brand competitive advantages
Minimum Qualifications
8+ years of e-commerce experience preferably at an apparel company
Bachelor’s Degree or higher, MBA a plus
Knowledge/Skills/Abilities
P&L or line of business management experience, core operational strength and the ability to make budget decisions to drive business success
Passion and drive for achieving short term financial goals and long term strategic growth goals
Strong analytical skills with the ability to interpret extensive data to make actionable recommendations
Performance Marketing experience and and proven track record of success
Exceptional project management skills – technical and/or product management background a plus
Detailed understanding of end-to-end ecommerce processes including clear understanding of website infrastructure, content management, product attribution, and customer-facing functionality
Entrepreneurial spirit, ability to work quickly, efficiently and strategically with a wide range of internal departments.
Demonstrated ability to lead, manage, develop, and grow teams. Able to manage up, down and across with results
Proficient in M.S. Word, Excel, and PowerPoint
Core Values
The successful candidate will also demonstrate the following core values that inspire the Tuckernuck team to make a difference.
Teamwork Makes the Dream Work
Find the Fun
Stay Authentic
Respect
Entrepreneurial Spirit
Start Strong & Finish Strong
Have Courage
Tuckernuck is an equal opportunity employer and makes employment decisions on the basis of merit. Tuckernuck policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful. |
