| Job Description : |
Overview:
Opportunity: eCommerce Marketing Associate – Holiday Inn Resort Orlando Suites Waterpark
The eCommerce Marketing Associate is responsible for assisting the Area eCommerce & Digital Marketing Manager on the day-to-day management and execution of eCommerce marketing tactics, strategies, and promotions for Holiday Inn Resort Orlando Suites Waterpark.
Potential Career Path
eCommerce Marketing Manager – Area eCommerce Marketing Manager
Essential Functions
Work with and support the Area eCommerce & Digital Marketing Manager on all aspects of digital marketing, project and hotel management services.
Assist and learn digital advertising, copywriting and editing, search engine and website optimizations, paid search marketing, email marketing, online media campaign management, multi-channel marketing campaigns, etc.
Responsible for content management, update and uploads to existing websites – ensuring that they are all current with the latest photography and promotions
Assist with monthly email deployments, database management and reporting performance.
Conduct monthly reporting on marketing production. Analyze data and expenditure for hotels.
Assist and support hotel listing, citations and content on various online directories and travel agency websites in partnership with Holiday Inn Resort Orlando and the Revenue Management Department.
Monitor social engagement and presence (social reputation and social media).
Assist in project life cycle through requirement gathering, design, development, testing and launch.
Assist with Internet marketing budget planning and management for ongoing campaigns.
Support Sales, Revenue and Food & Beverage Departments regarding promotional and tactical marketing, e-Tools and electronic media.
Maintain clear lines of communication with property leaders, Area eCommerce & Digital Marketing Manager and Revenue Management team members to ensure clear scope and project progress.
Research and help to identify business opportunities for technologies and tools which enable operational efficiencies and report findings and conclusions.
Constantly update job knowledge by participating in educational opportunities (conference, workshops and industry events), reading professional publications and maintaining a network of industry players.
Position Requirements
Associate or Bachelor’s degree in the field of Marketing, Advertising or Hospitality/Travel degree preferred
Minimum of one year’s Internet marketing or eCommerce experience
Account Management or Internship experience at a digital marketing/online advertising agency a BIG PLUS
Strong knowledge of graphic design software such as Adobe suite and Adobe InDesign, Photoshop or Canva is required.
Planning, organizational, copywriting and written communication skills.
Must be creative, outgoing, energetic and able to work in a fast-paced environment.
Ability to independently organize and complete multiple tasks and projects with great attention to detail
Proficient in MS Office, including Excel and Internet research
Experience making presentations in front of groups
Diligent work habits and ability to meet deadlines
Must be a team player
Knowledge of hospitality/travel industry and technology/marketing solutions a plus
Content management and web analytics experience
Work environment and context:
Work schedule varies and may include working on holidays and weekends
Required to sit for extended periods, lift up to 10 pounds, bend, reach, use hands and fingers to operate a keyboard.
What We Believe
People Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble – Own It
About Us :
Enjoy the only All-Suite Holiday Inn Resort in Orlando, Florida at the entrance to the WALT DISNEY WORLD® Resort where Kids 11 and under eat free for breakfast and dinner! A Walt Disney World Good Neighbor Hotel, The Holiday Inn Resort Orlando Suites – Waterpark is located in the heart of Orlando, one mile from the Walt Disney World Resort theme parks. Complimentary, scheduled shuttle service is available.
The resort is minutes from the Walt Disney World Resort area, Universal Orlando, SeaWorld Orlando, The Orange County Convention Center and the I-Drive entertainment district featuring ICON360. Our location is easily accessible to shopping at both Orlando Premium Outlets and Disney Springs.
Our Orlando family resort features 777 spacious suites, free high-speed Internet access, microwave, mini-fridge, and 42″ HDTVs. At the Holiday Inn Resort Orlando Suites – Waterpark, you’ll enjoy two pools, the 4-D Experience, Bank Heist Laser Challenge, resort entertainment and Arcade. The resort’s Marketplace is the hub for shopping, dining and entertainment with a gift shop, food court, full service restaurant and bar. |
