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Job Category : | Digital marketing |
Company Name: | Synerfac Technical Staffing |
Position Name: | Ecommerce Merchandiser |
Location : | 2 Reads Way, New Castle, DE 19720 |
Job Description : | Track and leverage product, category, and site performance/metrics to identify areas of opportunity to increase sale and improve the customer experience. Set up and execute front-end enhancements, onsite promotions, campaigns, or landing pages to support ecommerce initiatives. Troubleshoot front-end UX issues pertaining to products, photographs, categories, filters, navigation, and fitments. Work with external team to develop and execute an SEO optimization plan for each storefront. Monitor and optimize keywords for on-site search and manage keyword synonyms and redirects. Develop and run onsite A/B testing program with the goal of optimizing conversion funnels and top line KPIs. Work with the eCommerce Director to develop a features roadmap to deliver user experience enhancements and promote user personalization across mobile and web. Work with web development team and internal Project Manager(s) to create visually appealing and intuitive online user experiences. Partners with the Product team to ensure all product set-up needs are delivered on time and accurately. Gather customer needs and feedback through frequent research and testing 2-4 years” experience in e-Commerce Merchandising/UX/Front-End Development |
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