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Job Category : | Digital marketing |
Company Name: | Nintex |
Position Name: | Field Marketing Manager |
Location : | Bellevue, WA |
Job Description : | Nintex is easy, point-and-click workflow automation software to tackle everything from basic business functions to company-wide processes with a few clicks – not code – helping our customers improve how they work. We build software and cloud-based services that provide powerful, yet easy-to-use capabilities to automate a wide range of processes. With the Nintex Workflow Platform, people are empowered to define the way they want to work. We’re growing rapidly. We’re a leader in our category. We’re an employer of choice.We are looking for a Field Marketing Manager who is a solid marketing generalist whose primary responsibility is to drive activity into the sales funnel. You will create, implement and manage an integrated marketing plan that contributes to pipeline and event/program goals for their region. You will work closely with marketing and sales teams on the creation of campaigns, templates, programs and sales enablement tools, with a focus on events and webinars as well as digital and social programs. You will have primary ownership for the execution and analysis of field marketing activities, response rates and return on marketing investment. You must be agile and able to adapt marketing planning and execution to dynamic business priorities.Your contribution will be: Develop Strategy: Using your previous experience and knowledge, develop a fully operational marketing deck from scratch. This effort should be done jointly with the sales team to support their revenue plans. You will align with current corporate strategy to create programs that increase the quality and quantity of leads to our partner network.Develop Campaigns: Collaborating with Product Marketing, Corporate Marketing, Partner Sales teams to form campaigns that are repeatable and scalable. You will manage campaign activities to include conferences, trade shows. You will create campaigns, webinars and engagement tools.Generate Pipeline and Success Metrics: You will be metric focused, analyzing the pipeline generation, webinar attendance, and programs for funnel conversion rates and iterate accordingly, always seeking continuous improvement.Build relationships with the sales and channel teams: The Field Marketing Manager will have a solid understanding for how a B2B sales funnel works and will create a marketing plan that will generate qualified marketing leads from and with our partners. You will work alongside cross-functional teams to create content and deliver messaging.To be successful we think you need: 5+ years experience in relevant field or channel marketing role, ideally with SaaS organizationsSalesforce and Marketo experience are highly desirable, Marketo certification a plusExperience working closely with large sales teams and other key stakeholders to build and execute go-to-market plansSuccessful track record of creating and launching integrated lead generation campaigns in fast-growing organizations to acquire new logos and drive new business within existing customer accounts – experience in B2B is a mustExperience developing and executing email campaigns/nurtures, monthly newsletters, field events, user and industry events, webinars, and digital marketingAbility to manage multiple simultaneous projects with global and regional teams, balance competing priorities, and deliver campaigns on time and on budget, independently, and with minimal oversight*How We Operate*Everyone who works at Nintex follow three core tenets to ensure we operate a highly successful and collaborative business:We deliver on our commitments. We focus on a few key priorities and ensure we deliver with quality every time…..on time.We don’t wait. If we see an issue, we fix it. If we see an opportunity to accelerate our success, we take it.We operate with respect and consideration. We will move fast and deliver…and, we will do it the right way.At Nintex, we thrive on helping our customers and partners succeed as they leverage the industry’s best process management and automation capabilities to digitally transform a wide range of business processes. Every employee that joins Nintex is presented with a massive market opportunity to help improve the way people worldwide work as every organization needs what we provide. We have a highly collaborative culture where we focus on success through team efforts.Apply today to be part of our team!Nintex participates in E-Verify for work authorization. We are an Equal Employment Opportunity Organization.#LI-MC1#LI-REMOTEJob Type: Full-time |
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