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Job Category : | Digital marketing |
Company Name: | Lightbridge Academy |
Position Name: | Franchise Development Marketing Manager |
Location : | 116 Grand Street, Iselin, NJ 08830 |
Job Description : | Position DescriptionFranchise Development Marketing Manager will oversee all elements of lead generation and the discovery process, managing all activities from generating awareness, creating consideration, and culminating with the connection with our franchise sales team.This position will effectively generate leads from their existing network, various franchise sales marketing channels to create awareness and consideration to identify qualified targets for specific locations and target markets.Responsibilities· Develop and execute marketing strategies to identify potential new franchise owners, employing innovative methods to attract new prospects.· Develop the advertising and marketing rooted in the Lightbridge Academy value proposition for franchisees.· Formulate strategies to attract franchise candidates in target markets.· Leverage unique brand positioning to develop content strategy calendars that support the entire franchisee journey.· Direct and manage the relationship with advertising agencies to build and execute digital and traditional marketing campaigns.· Work with advertising and public relations agency on submission for industry awards.· Work collaboratively and cross-departmentally to ensure alignment with overall brand image and strategy and comply with best practices and franchise law.· Use data and analytics to measure the impact of marketing efforts, identify trends, and pivot as necessary to optimize investments.Qualifications: · Bachelor’s degree or equivalent experience. CFE is a plus.· 3+ years of experience in Franchise Sales and/or Digital Marketing preferred.· Prior experience in franchise recruitment/sales with strong knowledge of franchise lead generation methods.Benefits· Hybrid work environment· Flexible schedule· 401(k) with company match program· Unlimited PTO· Medical, Dental, Vision· Child care· Professional developmentCompany OverviewLightbridge Holdings Group, the franchisor of Lightbridge Academy, is growing with over 120 child care centers either open or in development throughout the Mid-Atlantic region and now expanding into new markets. The brand offers quality early education and child care programs to children aged six weeks through kindergarten and was founded on a foundation of Core Values and a Circle of Care philosophy, which places equal importance on the needs of children, their families, staff, franchise owners, and the community. Preparing to celebrate its 25th year, the company has been consistently ranked on the Inc. 5000, Franchise Times Top 200+ awards, and Entrepreneur Magazine’s Franchise 500 and was also recognized on Newsweek’s 2021 list of America’s Best Customer Service.In support of growth and expansion plans, Lightbridge Holdings Group seeks a team member who aligns with our core values and shares our passion for the high value of educational child care and the Lightbridge Academy brand. Responsible for helping to lead, define and execute the Lightbridge franchise development marketing strategy, the Franchise Development Marketing Manager will play a critical role in the growth of the franchise system.IND-HomeOfficeChild Care, Marketing, Digital Marketing, Franchise, Franchise Development, Franchise Marketing, CFE, Franchise Sales, Lead Generation, RecruitmentJob Type: Full-timePay: $65,000.00 – $85,000.00 per yearBenefits:401(k)401(k) matchingDental insuranceEmployee discountFlexible scheduleHealth insuranceLife insurancePaid time offRetirement planTuition reimbursementVision insuranceSchedule:Day shiftMonday to FridayAbility to commute/relocate:Iselin, NJ 08830: Reliably commute or planning to relocate before starting work (Preferred)Experience:Marketing: 3 years (Preferred)Work Location: One location |
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