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| Job Category : | Digital marketing |
| Company Name: | ACS Facility Services |
| Position Name: | Marketing Assistant |
| Location : | Hornell, NY 14843 |
| Job Description : | $14.00-$17.70 per hour Do you tweet, share, and post to social media in your sleep? Do you know what it takes to grow an online community? If so, continue reading. If not, you will hate it here. Have you spent a great deal of time gaming, managing social media posts and accounts, editing video for youtube/facebook or Instagram? If so, continue reading. If not, you will hate it here. Are you a talented graphic designer/copyrighting Ninja? If so, continue reading. If not, you will hate it here. Do you enjoy being responsible for identifying and executing opportunities that improve company content? If so, continue reading. If not, you will hate it here. Do you enjoy building and improving funnels to acquire new leads and customers through online pay-per-click and cost-per-acquisition campaigns. If so, continue reading. If not, you will hate it here. You will help with all external, online acquisition marketing, strategy management, execution, and optimization across channels. Do you have a knack for getting the right emails into the right inboxes at the right times? Do you live to see those open and clickthrough rates climb higher and higher? It can prove that you can develop and track email campaigns that increase our TEAMs’ email marketing success. Mon-Fri 40 hrs per week $1,000.00 Rockstar Recruitment bonuses, There’s a lot more to great design than making things look good. A great graphic designer is also really good at solving problems. They use their creativity and skills not just to make marketing materials more attractive, but to improve user experience, create brand consistency, and get specific results. We are seeking an experienced graphic designer to own the creation and maintenance of both our marketing assets and content created to support the product and other marketing goals. From concept through execution, this candidate will improve our user experience by bringing our brand to life and keeping it consistent across all our various touchpoints: We’re looking for a social media ninja to manage our social media accounts by implementing strategies and tactics that grow our followers, engage and retain them, and help convert them into leads, customers, and active fans and promoters of our company. You should have command of best practices and trends in social media marketing, enjoy being creative, and understand how to both build and convert a digital audience. Responsibilities: Manage both on-page SEO and off-page SEO for the company. Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms. Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions. Stay up-to-date with the latest trends and changes with SEO and major search engines. Manage the strategy and setup of all paid campaigns. Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports. Research and test partnerships with new vendors to expand our reach and/or lower our cost-per-acquisition. Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs. Craft landing pages and lead generation forms for our content to distribute through relevant paid programs. Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying. Help build our e-mail marketing campaign. Post and create our Social Media Campaign. Create/Take/Edit video content. Collaborate with marketing and product marketing teammates to support our website design and content marketing (blog, social media assets, and more). Help bring new ideas for design and content creation to the team using your expertise and eye for great design. Create templates for our marketing team to be more efficient in their posting on social media, the blog, email, and other channels. Manage other design needs such as presentations, signage, and trade show collateral as needed. Grow our email list organically, not through bought or rented lists. Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends. Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.). Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers. Work to minimize list decay and unsubscribes while increasing the productivity of our email sends. Develop documentation and roadmaps for processes, A/B tests, and promotions that succeed through email. Requirements: BA/BS or equivalent home gaming/working experience. Past experience with email marketing, lead nurturing, marketing automation, and web analytics. Excellent understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation. Proficiency in email marketing and marketing automation technology. Highly analytical and able to derive meaning from data through A/B testing and email optimization. Excellent writer and communicator (in both written and verbal form). Expert in Adobe Creative Suite or similar technologies. Knowledge of HTML, CSS, and JavaScript is a major plus. |
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