| Job Description : |
Company Description
PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys.
At PHM, we sit squarely at the intersection of Publicis Health, the largest Healthcare Communications network in the world, and Publicis Media, the number one buyer of media in the US. This gives us access to talent, technology and data to help us deliver the market-leading solutions that give our clients true competitive advantage.
While we have grown to be the No. 1 agency in our industry, at heart we’re still a startup. It’s that energy and spirit of innovation that allows us to create bold and meaningful “health media firsts” for our clients, and to do it all with #phmlove.
At Publicis Health, we are united around one purpose: to create a world where people are equipped and motivated to take control of their health. We transform healthcare marketing and communications into healthcare engagement. We believe healthcare marketing is healthcare, fostering healthy conversations, healthy behaviors and healthy people.
Job Description
The Paid Search Manager executes Search Campaigns and has a strong hand in the strategic approach for search campaigns. The goal for the role is to continue execute and manage client’s paid search campaigns.
Key Responsibilities
Knowledge
Expertise in search campaign implementation, management, analysis and optimization
Maintain understanding of new and evolving product offerings
Well versed in vendor landscape, contributes to agency POVs
Ability to link brand goals search campaign organizing and execution
Ability to translate and communicate campaign success to clients
Understanding of analytics tools (such as Google Analytics and Adobe SiteCatalyst)
Intermediate level understanding of Excel functions (ie. VLook-up, Pivot Table, chart building) and PowerPoint
Knows how the agency works and how jobs flow through the agency
Internal: Operations, Tactics and Strategy
Responsible for day-to-day management, execution and monitoring of SEM campaigns
Collaborate with Search Supervisor and Client Engagement team to establish and evolve client search strategy
Trains and mentor Search Associates on search best practices
Organizes and manages campaigns to ensure search campaigns are strategically aligned with business goals
Proactively identify opportunities for optimization, insight and expansion, and see through to implementation
Responsible for the development of keyword lists, ad copy and landing page assignments for campaign success
Monitor paid search campaigns to ensure proper flighting and budget pacing
Continuously monitor and report on campaign results
Consistently keeps team informed on status of projects verbally and/or in writing
Client Relationship
Day to day point of contact for the assigned client as it pertains to paid search campaign management
In-person interaction and presentations with assigned brand team members
Manages client facing search deliverables and communications specs, program details and deadlines
Participates in client status calls and financial meetings with client and provides timely follow-up.
Ability to clearly communicate both orally and in writing
Qualifications
Exhibits integrity and trust
Exhibits self development
Adherence to agency procedures (on-time and accurate timesheets, GDPs, 360 feedback)
Solid listening skills
Ability to work in a matrix (multi-supervisory) environment; Ability to multi-task, manage one’s time, and demonstrate personal organization and ability to meet deadlines (strong work ethic); Ability to take initial direction, then transition to a more independent work style.
Strong communication skills
Bachelor’s degree required
2-4 years search campaign management experience
Healthcare industry knowledge a plus
Google AdWords Certification desired
Knowledge of search campaign management tools a plus
Additional Information
All your information will be kept confidential according to EEO guidelines. |
