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| Job Category : | Digital marketing |
| Company Name: | Verto Education |
| Position Name: | Performance Marketing Manager |
| Location : | Remote |
| Job Description : | Performance Marketing Manager Verto is on a mission to provide the best possible start to college. We start by making travel and experiential education a core part of every student’s Freshman year. Our students begin college overseas in one of 5 Verto locations, before seamlessly transferring to one of over 70 partner universities in the United States. While completing 1 or 2 semesters with Verto, students become more mature, empathetic global citizens who have a greater sense of purpose and direction for their lives. At Verto, we’re creating a different model. We’re driving the costs down and acceptance rates up. We connect students to the world and give them a chance to discover who they are before making them choose a major. We’re out to build a transformational company that makes higher education more accessible and impactful. We are backed by First Round Capital and other top VCs. At Verto Education we value voices of all backgrounds and experiences. We know that creating a diverse environment takes dedication and intentional hiring practices. We are cognizant of the gap between our current state and our commitments. In order to bridge that gap, we have to humbly evaluate where we are today. The marketing team supports Verto’s mission by making more students, families, and educators aware of, and enthusiastic about, the opportunity to start college with Verto. The team is responsible for attracting high-quality candidates for Verto semesters and communicating promotional, admissions-related, and logistical information with students from introduction to departure. Our scope of work spans the Verto website, social media, paid advertising, email and text communications, media relations, partner marketing, promotional events, and the development of branded documents and physical collateral. We work intimately with all internal departments to ensure that the Verto brand is represented in a consistent manner. Reporting to the Director of Marketing, the Performance Marketing Manager will be tasked with working in conjunction with Verto’s ad agency to monitor, optimize and strategize on paid advertising campaigns on Instagram, Facebook, TikTok, Snapchat, Google Search, and other platforms. You will work with Verto’s content team, students, alumni, and graphic designer on building out and maintaining the content pipeline for ads as well as build out a testing calendar for ad creative and landing pages. You’ll also work collaboratively with various internal teams to optimize campaigns based on the quality of leads and their performance throughout the funnel. To succeed, you must be highly organized and have a love for testing and optimization as you strive to improve our communications every day and contribute to the overall success of our organization. The ideal candidate will be a highly motivated self-starter who can operate at start-up speed and is not afraid to work hard, and with enthusiasm. This role requires an ability to create and maintain efficient, scalable systems and processes and experience with mentoring and supervising staff. Responsibilities: You’ll be responsible for scaling and deepening Verto’s presence and ad network relationships on key channels such as Facebook, Snap, TikTok, and more You’ll work directly with cross-functional partners to build paid media strategies promoting Verto’s brand and products, with a focus on driving measurable user acquisition and consideration End-to-end strategy and execution of media buying on core paid social channels in order to drive towards ambitious enrollment growth goals while maximizing ROI Proactively identify channel optimization and growth opportunities using campaign and CRM analytics Provide regular reporting and insights to Acquisition team to optimize spending, targeting, creative, maximizing ROI Partner with internal and external creative teams to advance a creative learning agenda Collaborate with internal teams to report on down-funnel performance to optimize campaigns Manage daily budgets and optimizations of campaigns on various social platforms (TikTok, Snap, Facebook/Instagram) Track, report and analyze SEM campaigns as well as continually expand and optimize paid keyword discovery Weekly reporting of ad performance as well as tracking performance through Verto’s funnel in Salesforce Constantly test iterate to drive continuous improvement work collaboratively with internal partners to support their needs as well as those of search. Especially the organic social team. WHO WE’RE LOOKING FOR Strategic Thinker: You can plot the chess moves a year ahead of time and develop a credible plan to deliver amazing value to our students. Influential communicator: You are a thoughtful communicator who can sell ideas, gather resources, and rally stakeholders. Strong Executor: You value getting things done and hitting deadlines. You have a track record of delivering under pressure. Humble Collaborator: You bring kindness and empathy to your working relationships and put the team’s success before your own. Mission-Driven: You deeply believe that education has the power to transform lives and you want to give more young people a chance to thrive. Requirements and Qualifications Ability to work remotely, this position is fully remote You thrive on delivering results through hard work, creativity, and tenacity You have a history of driving results You have experience analyzing data and are always asking questions and probing deeper to uncover hidden trends that lead to new ideas and better results You are well versed in navigating campaign interfaces like Facebook/Snap Ads Manager You have experience launching new campaigns, running creative tests, and reporting on the results A bachelor’s degree and 3+ years of experience executing digital marketing campaigns. E.g. Facebook Ads, Instagram Ads, Display Ads, or video advertising campaigns 2+ years of SEM Campaign Experience Holistic understanding of digital marketing Excellent problem-solving skills; ability to investigate and analyze information and draw conclusions. Compensation includes:Unlimited vacation and sick time, with blackout dates related to the roleA benefits plan that includes health insurance and as soon as possible, a retirement plan Equal Opportunity Employer Verto Education is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law. 6KqE83sOrn |
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