Job Opening for Senior Associate Director, Digital Content Strategy in Stanford University (Redwood City, CA)

As Senior Associate Director you will develop and oversee the delivery of digital content, marketing, and storytelling strategies that inform, inspire, and engage Stanford’s remarkable community of supporters. With new priority fundraising initiatives coming into focus, you will shape strategies and frameworks that span innovative web experiences, special fundraising campaigns, thoughtful email engagements, share-worthy social, and absorbing interactive touchpoints.

You will also be responsible for evolving and promoting digital voice and tone guidelines, ensuring the values of warmth, optimism, inclusivity, and trust are expressed across digital.

Although you will be highly strategic, you will get to be a hands-on contributor on our most important efforts. You will have the opportunity to create and oversee the crafting of content, ensuring a consistent, audience centered, and inspiring digital experience.

In this role, you will bring your collaborative spirit and drive the formation and delivery of creative content strategies and establish editorial calendars in partnership with like-minded colleagues spanning the Stanford University campus.

You will bring your entrepreneurial spirit, approach challenges asymmetrically, and continuously refine your approaches through actionable data and research. You’ll join a growing team driven to do meaningful work – and a workplace that is incredibly supportive of wellness, balance, and personal growth.

This is a remote or hybrid optional position and a fantastic opportunity to begin or continue your career at Stanford University and to do work grounded in purpose.

Your Responsibilities will include:
Content, Storytelling and Marketing:
Develop and activate digital content, storytelling, marketing strategies, and messaging frameworks for specific giving programs, campaign initiatives, and audiences
Contribute written copy, marketing messaging, copy editing, and quality assurance across digital experiences
Partner to develop original stories (written, video, audio) in support of fundraising initiatives
Partner to curate content and develop web and email re-distribution strategies
Develop and oversee editorial and social calendars in partnership with communications teams spanning multiple campus departments
Act as lead content and marketing strategist on select digital projects including major giving days
Partner to evolve and actively promote emerging voice and tone guidelines
Partner to develop email engagement strategies including e-newsletters and nurture campaigns
Supervise and manage team members and contractors to achieve goals

Audience Engagement:
Leverage existing and propose new audience research activities to inform communication approaches
Propose strategies to measure audience engagement over time
Manage strategies for audience journey mapping and their application and measurement

Promotional Strategies & Partnerships:
Create and nurture cross-campus partnerships to help promote fundraising priorities through existing social and email channels
Partner to identify opportunities for cross promotions through traditional print, digital, environmental, and events
Oversee the development of SEO and SEM strategies in support of fundraising initiatives
Supervise and manage team members and contractors to achieve goals
To be successful in this position you will bring:
Bachelor’s degree and 10-12 years of relevant experience; or a combination of education and relevant experience.
Previous experience in product, program and/or services marketing.
Experience with digital, web, print, social media marketing.
Ability to lead cross-functional teams toward a common goal.
Experience with project management and the ability to manage multiple projects simultaneously.
Experience with market research and data analysis.
Understanding of how to implement effective marketing programs across multiple channels.
Creative problem solving with strong critical thinking skills.
Strong written and oral communication and presentation skills.
Prior experience in planning and managing program budgets.
A commitment to promoting and supporting an environment of diversity and inclusion.

Working Conditions:
Occasional work on evenings and weekends.

Work Standards:
Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University’s Administrative Guide, http://adminguide.stanford.edu

Why Stanford is for you:
Stanford University is one of the world’s premier academic and research institutions, devoting tremendous intellectual and physical resources toward the betterment of humanity. As a major Silicon Valley employer, Stanford seeks people committed to excellence and to improving our world. In turn, the university is committed to supporting its employees as they develop their careers and enrich their lives. We believe Stanford’s future success will be shaped by the diverse perspectives, unique experiences, and inclusive culture of its community.

Imagine a world without search engines or social platforms. Consider lives saved through first-ever organ transplants and research to cure illnesses. Stanford University has revolutionized the way we live and enrich the world. Supporting this mission is our diverse and dedicated 17,000 staff. We seek talent driven to impact the future of our legacy. Our culture and unique perks empower you with:
Freedom to grow. We offer career development programs, tuition reimbursement, or the opportunity to audit a course. Join a TEDTalk, film screening, or listen to a renowned author or global leader speaker.
A caring culture. We provide superb retirement plans, generous time-off, and family care resources.
A healthier you. Climb our rock wall, or choose from hundreds of health or fitness classes at our world-class exercise facilities. We also provide excellent health care benefits.
Discovery and fun. Stroll through historic sculptures, trails, and museums.
Enviable resources. Enjoy free commuter programs, ridesharing incentives, discounts and more!

How to Apply:
To be considered, please submit a cover letter and resume along with your online application. Your one-page cover letter should briefly describe your background in fundraising and provide examples of your experience with attention to detail, responsiveness and collaboration.

The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.

Consistent with its obligations under law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job.

Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.