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| Job Category : | Digital marketing |
| Company Name: | Group Nine Media |
| Position Name: | SEO Specialist |
| Location : | Chicago, IL |
| Job Description : | We are looking for a data-driven, highly organized SEO Specialist with an editorial search engine optimization background to join the Thrillist Audience Development team, within Group Nine Media.As a member of the Audience Development team, you will manage the SEO strategy and find ways to acquire new users from Search to guarantee the highest level of discoverability for content across digital platforms through content recommendations, site improvements, and education around SEO.The SEO Specialist reports directly to the Audience Development Director. The ideal candidate has a proven track record of editorial SEO at a publisher, news site, agency, or similar.The SEO Specialist will lead by example in demonstrating Group Nine’s values – Care Deeply, Be Brave, Go First, Do Good, Stay Close and Win Together.This role is open to remote work.WHAT YOU’LL DO: Lead day-to-day execution of organic search engine campaigns including keyword research, researched content gap recommendations, strategic optimization of existing content, competitor analysis, site improvements, google stories optimization, and SEO support for sold campaignsApply top-to-bottom management of SEO initiatives including writing meta content, supervising SEO-friendly page construction, creating SEO-friendly content, creating target keyword lists, improving site URL structure, etcWork closely with Thrillist Director of Audience Development to determine and monitor the SEO strategiesCollaborate with the SEO G9 centralized lead and Tech team to perform technical site audits, create custom dashboards, work on reporting, and implement SEO plansWork with editorial leads to create SEO content strategies for each of the verticals and work on executing evergreen strategies for existing and new contentEducate teams with best practices documentation and regular editorial, podcast, and social SEO trainingRegularly meet with stakeholders to provide insights, document strategy for tentpoles, measure daily performance, conduct post-analysis of editorial initiatives, and perform industry case studies to ensure teams are pacing to meet goalsMonitor trends and provide editorial leads with SEO recommendations for major events, local events, and news strategyUse, find, and/or test third-party tools to identify Search opportunities, and areas we can improveProactively anticipate team’s needs and provide strong solutions before requestedKeep abreast of the latest SEO developments and news, and advocate for SEO tactics used in the marketplace that the verticals have not utilized yetSUCCESS WILL LOOK LIKE: Support editorial leads to create a content strategy that will help meet search traffic goals Educate stakeholders with regular editorial training, new best practice documentation, and wider team presentationsPioneer and support streamlining efforts and automation improvementsKeep abreast of the latest SEO developments and news, and advocate for SEO tactics used in the marketplace that the brands have not utilized yetMUST HAVES: 3+ years of experience in editorial (content) SEO, preferably for a media/publishing organization or agencyProven track record of increasing search traffic and SERP rankingsStrong SEO copywriting and editing skillsComfort with numbers, plus the ability to leverage data to deduce trends, make recommendations, and lead insight-driven growthExperience with web analytics tools and concepts, particularly Google Analytics and Google Search ConsoleFamiliarity with third-party SEO tools (e.g. SemRush, Botify, Ahrefs, Screaming Frog, etc)A collaborative and positive team player with an enthusiastic work ethicNimble and keen to adapt to Google algorithm updatesExcellent organizational and time management skillsAbility to multitask and deliver under tight deadlinesWhy Work at Group Nine: We are committed to diversity, equity and inclusion. As part of our larger DE&I strategy, every employee goes through a series of DE&I training. We have incredible Employee Resource Groups (ERGs), with the support of our Head of DE&I and executive sponsors, that host everything from weekly safe space chats to community events.We have amazing people. We can promise you’ll work alongside some of the smartest and most interesting people in the industry. Our people work hard but we always have fun doing it. Bottom line: we care about each other and we take our values seriously.We care about you. We offer company-paid parental leave for everyone #inclusion. We also offer health, dental and vision insurance, along with a selection of voluntary benefits. We’ve partnered with best-in-class virtual care providers to bring health care, mental health support and meditation to all employees. Additionally, knowing that time away from work is integral to employee well-being, our time off allowances (consisting of vacation, sick, company holidays, volunteer and religious observances), ensure you have time to take care of yourself.We invest in your future. We offer competitive compensation and a matching 401(k) plan. Depending on the role, options may also be granted. We value development. We are a high-performance organization that challenges itself to continuously grow. We invest in employee development. You’ll need to be great to get hired here and we promise you’ll get even better once you’re here.About Thrillist: Thrillist is the #1 food, drink and travel brand for Gen Z and Millennials [source: Comscore Media Matrix & Plan Metrix, Q3 2020.] Thrillist serves as a guidebook for those that want new experiences and long to turn a good time into a great time. Our nonstop coverage of local culture inspires audiences to discover their world and celebrate every moment. In a serious world, we take fun seriously. In December 2016, Thrillist joined forces with NowThis, The Dodo, POPSUGAR and Seeker to form Group Nine Media – a global top 10 publisher.About Group Nine Media: Group Nine has the most optimistic, fast moving, deeply connected brands in the categories that matter NOW. As the #1 video publisher on mobile in the U.S. [Nielsen DCR, June 2020], Group Nine’s brands are built for the platforms where young people spend the majority of their time. We reach over 80% of Americans in their 20s every month [Nielsen DCR, June 2020]. Audiences spend over 90 million hours a month engaging with our category-defining brands [platform analytics, August 2020] – NowThis, the no. 1 most-watched news and politics brand globally on social [Tubular Labs, May 2020]; The Dodo, the #1 media brand for reach on mobile in the U.S. [Nielsen DCR, November 2019]; POPSUGAR, the #1 most engaged-with Women’s Lifestyle site in the U.S. [Comscore, February 2020]; Thrillist, the most-trusted digital brand in food, drink, travel & entertainment; and Seeker, the no. 1 science brand on mobile in the U.S. [Nielsen DCR, April 2020]. Group Nine has been recognized with hundreds of prestigious awards including Edward R. Murrow, James Beard, Cannes Lions, Critic’s Choice, among others.Job Type: Full-time |
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