Job Description : |
Company Description
Hawkeye is the largest CRM agency in North America, with 931+ team members across 23 offices worldwide. The agency orchestrates experiences for people across their customer journey — leveraging human insight, the world’s best data, empathic creativity, and the most powerful technology available. We do all this to deliver business results for our clients, and to create more meaningful connections between humans and brands. We call these Connections Designed to Matter.
Please note that while each posting requires a geographical location, Hawkeye has offices in 12 U.S. cities (including San Francisco, Chicago, Dallas and NYC) and 4 offices globally (Toronto, London, Dublin, Bangalore). We call it “Hybrid at Hawkeye”, and this role can align to the candidate’s closest geographical office. Our flexible geographic work environment enables our organization to be agile, move at the speed of culture and build Connections Designed to Matter®.
We’re Hawkeye, a one-of-a-kind human experience agency….
Job Description
The Social Strategist is the day-to-day steward of paid social media for assigned brands and is responsible for leading campaign development, activation, and innovation. The Social Strategist is expected to apply social mastery to deliver against the client(s) goals. They will work closely with their Director in the development and communication of all strategy while owning tactical execution. In addition, the Social Strategist is responsible for day-to-day management of the Social Analyst(s), including both project management to ensure timely delivery of tasks and career development.
Role Objectives
Contribute to account strategy including budget development, KPIs, partner selection, new tactics, and tracking industry developments
Gather the research and data needed to formulate tactical plan development and recommendation for client delivery
Lead client relationship with day to day contact and partner agencies (where applicable) by ensuring a seamless communication process
Provide direction to Analyst(s) to conduct research necessary to build a new campaign
QA and oversee trafficking of approved plan into social platforms
Maintain oversight of budget and billing activity (pacing, Prisma management, draft billing, accuracy of budgets vs. strategy flowcharts)
Oversee Analyst(s) management of campaign budgets, pacing, and bid adjustments
Develop and recommend optimizations and/or testing plans
Pull data and research components needed for new business pitches
Contribute to development of agency level POVs on industry happenings
Primary party responsible for customization of agency POVs for individual clients
Qualifications
Bachelor’s Degree
3-5+ years of paid social media experience, ideally in an agency environment
Mastery of social platforms
Demonstrated expertise in core MS Excel functions (vlookup, pivot tables, data visualization)
Excellent written, verbal, and interpersonal communication skills
Formal and Informal presentation skills are a must
Demonstrated critical thinking and problem-solving skills
Excellent project management and organization skills
Ability to work successfully with teams on multiple projects under tight deadlines
Proven leadership ability
Demonstrates initiative and growth mindset
Collaborative approach/attitude
Certifications in social platforms (Twitter flight school, Facebook Blueprint) highly preferred
Experience in social SAS preferred – i.e. 4C
Additional Information
All your information will be kept confidential according to EEO guidelines. |