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| Job Category : | Digital marketing |
| Company Name: | Forter |
| Position Name: | Sr. Digital Marketing Manager |
| Location : | New York, NY |
| Job Description : | About us: Forter provides a new generation approach to meeting the challenges faced by modern enterprise e-commerce. From attracting and retaining the right shoppers by reducing friction and boosting consumer confidence across the entire purchase journey, to fighting sophisticated fraudsters and reducing chargeback losses, only Forter provides a fully automated, real-time Decision as a Service™ platform. Behind the scenes, Forter’s machine learning technology combines advanced cyber intelligence with behavioral and identity analysis to create a multi-layered detection and decisioning mechanism. Across all our client’s sites, we have created a network of over 800 million buyer identities globally. Our success so far in the marketplace has allowed us to achieve a total series F valuation of over $3 Billion. Our investors include Tiger Global, Bessemer, Sequoia Capital, March Capital, and Salesforce Ventures.About the role: We’re looking to add an experienced and highly-motivated Digital Marketing Manager to lead our ramping investment in digital marketing. This is an exciting opportunity to take ownership of all digital marketing at Forter. The perfect candidate is enthusiastic and entrepreneurial, with an affinity for measurable outcomes. Your work will be an instrumental component of our unique and progressive go-to-market strategy, where success is measured by pipeline and revenue influence, not leads. You will support the Director of Demand Generation, and will be responsible for the research, campaign build-out, analysis, and optimization of Forter’s digital campaigns.What you’ll be doing: Oversee the relationship with our paid media agency and work hand-in-hand to plan, test, implement and measure multi-channel media campaigns to drive inbound demand across several media channels including LinkedIn, Facebook, and Google AdsCreate and oversee the strategy and execution of our SEO initiativesBuild and implement an email marketing programDefine the strategy for web chat to give prospects flexibility on how they prefer to engage with usOversee the paid media budget and assure our spend is in line with quarterly targets and optimized against revenueAssure that our content is seen by the right audience by working with 3rd party syndication vendorsBuild landing pages optimized to convert for digital programsData Analysis and Reporting: Analyze performance data of all digital programs and report on performance against key KPI’s like pipeline influenceWork with field, regional, events, campaigns, and partner marketing teams to promote and leverage key events and promote our global webinar programTighten the connections in our marketing tech stack which currently includes 6Sense, Metadata.io, Drift, Hubspot, and moreFocus all of our efforts and decisions on pipeline influence and account-level engagement. We will NOT focus on leads and MQLs; we care about reaching the right audience—quality over quantityRapidly iterate on your strategy based on findingsWhat you’ll need: 5-8 years of experience in B2B digital marketingFamiliarity with SEO, SEM, paid social, digital marketing agency management, marketing operations, email marketing, software review sites, website optimization, performance reporting, and budget managementDemonstrated experience building & optimizing paid media campaigns, preferably in a B2B SaaS/Tech environmentExperience with advertising on AdWords, Facebook, and LinkedInDemonstrated ability to track campaign performance across multiple channelsStrong analytical skills, and a proven track record of making data-driven decisions to continually optimize performance and determine future investmentsAbility to identify trends and insights through data analysisAdept at juggling many projects at once, while never losing sight of goalsAbility to resolve and/or escalate issues in a proactive manner, in order to adhere to campaign delivery goalsTeam player attitude, with exceptional communication and interpersonal skillsEmpathy – for our team, our partners, our clients, and their customersHighly enthusiastic and motivated mindsetAbility to travel (when it is safe to do so)Benefits:Competitive salaryUp to 100% coverage for health insurance, including vision and dentalStock optionsGenerous parental leaveMatching 401K planHalf-day FridaysFlexible PTO policyHome office allowanceAt Forter, we believe unique people create unique ideas, and valuable experience comes in many forms. So, even if your background doesn’t match everything we have listed in the job description, we still encourage you to apply and tell us why your skills and values could be an asset to us. By welcoming different perspectives, we grow together as humans and as a company.Forter is an Equal Employment Opportunity employer that will consider all qualified applicants, regardless of race, color, religion, gender, sexual orientation, marital status, gender identity or expression, national origin, genetics, age, disability status, protected veteran status, or any other characteristic protected by applicable law.*Forter does not accept agency resumes. Please do not forward resumes to Forter (or any related) jobs alias or directly to any Forter employees. Forter will not be responsible for any fees related to unsolicited resumes.*Job Type: Full-time |
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