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| Job Category : | Digital marketing |
| Company Name: | Mary Kay Inc |
| Position Name: | Sr Specialist Social Media US |
| Location : | Dallas, TX |
| Job Description : | JOB PURPOSE Contributes to US social media strategy, objectives, and plans and leads the execution and tactics. Works with internal teams to align efforts and messaging; establish priorities and objectives for campaigns based on Company objectives. Partners with Marketing, Creative, IST, and external agencies to ensure Mary Kay social activities and social platforms are technically and content-optimized to increase engagement, build brand awareness and create advocacy. Provides organization with timely and consistent best practices and insights to support in the ever-evolving social media landscape. Leverages social media channel mix and resources/tools and content; assesses technical capabilities, provides recommendations and ensures local deployment. Delivers social analytics to evaluate social channels. Ensures Independent Sales Force members receive engaging and timely content to promote their Mary Kay business on social channels. Manages effective social platforms and education. ESSENTIAL DUTIES AND RESPONSIBILITIES Project manages all aspects of Mary Kay US social plans including concept, execution, technology and vendor assessments, tool and system selection, development, and deployment. Influences departments and roles on the optimal use of social media channels, services and tools across the organization. Creates programs and training guidance for Independent Sales Force members to leverage social media in building and expanding relationships with potential and new customers. Leverages PR mentions and partnerships with influencers. Coordinates content strategy with MK news and Mary Kay blog. Partners with Marketing, Corporate Digital, Creative, and various department stakeholders to ensure the US social media strategy is successful. Project manages Company-approved social content and tools for the Independent Sales Force. Provides Independent Sales Force Members with posts to use in their social channels. Manages social media channels for the Independent Sales Force members to download and publish social media content. Creates education content and events for the Independent Sales Force Members. Promotes social media content and education at Corporate events. Uses analytics and data-driven insights to ensure objectives are met and identify new opportunities and recommendations to optimize and grow social media presence and capabilities. Delivers meaningful performance metrics and reports to measure social program effectiveness. Monitors competitors. Provides social media expertise to the organization. Actively follows industry experts in social media; and continually stays abreast of best practices in social platforms. Explores new technology trends, solutions and innovation recommending new opportunities. Demonstrates social and digital expertise to internal stakeholders and senior management serving as the subject matter expert and champion for content best practices, social resources and tools, and industry trends. KNOWLEDGE, SKILLS AND ABILITIES Experience Must have integrated marketing experience with demonstrated in depth knowledge and experience with social media planning, channels, and engagement. Company Overview Team US |
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