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| Job Category : | Digital marketing |
| Company Name: | Daily Harvest |
| Position Name: | Associate, Brand Marketing |
| Location : | New York, NY |
| Job Description : | About Daily HarvestAt Daily Harvest we take care of food, so food can take care of you. We’re committed to helping you nourish your body while taking care of the planet. How? By making it easy to eat more real, unrefined and sustainably sourced fruits and vegetables every day. Our team is collaborative, driven, and future-thinking. We’re constantly learning, experimenting, and iterating, and celebrate failure just as much as success. We take risks, try new things, and we get things done. We love adaptogens and cruciferous vegetables but never say no to cake. Everything we do, we do in the service of our community.Position OverviewDaily Harvest is looking for a creative thinker and skilled collaborator to join our Brand team. The Brand Marketing Associate will play a critical role in helping us grow and scale our brand across all marketing channels and customer touch points. You’ll work cross-functionally to bring to life projects that drive awareness in new segments and grow brand affinity amongst our existing customers.You will act as a steward of our brand, ensuring every touch point is a clear articulation of our value proposition and an incredible experience for our customers. You are data-driven, culture-obsessed and on the pulse of the food and health & wellness scene. To succeed in this role, you should be comfortable generating and articulating your creative ideas in written and spoken prose.What you’ll do: Work collaboratively with the brand team to develop strategies and execution plans that build engagement with key segments, tracking performance, spend and ROIAct as a steward for our brand, protecting and maintaining its essence across all touch points, including acquisition, customer experience, partnerships, social, PR and events.Partner with the data team to glean key insights that inform our strategy and whitespace for key segmentsDevelop creative briefs that clearly communicate our goals, strategic imperatives, timeline and standards across multiple touch pointsPartner with cross-functional teams to help launch new programs, campaigns and customer touch pointsStay on top of emerging trends at the local and national level; keep a consistent pulse on cultural landscapeMaintain a social-first approach to events, partnerships, and brand activationsProactively identify opportunities to further communicate our brand missionWork closely with the PR & Social to support initiatives with content creators, influencers and content to maximize impactWho you are: 3+ years of marketing experience, ideally in a brand marketing role in a fast-paced/start-up environment or at an integrated marketing agencyExperience in eComm, DTC or CPG (food brands, a plus!)Fluency in digital marketing channels and building community via digital channelsExperience extracting insights from consumer intelligence platforms (i.e. Brandwatch)Experienced in cross-functional collaboration and project managementExperience and comfort with creative ideation and campaign conceptingExcellent writing proficiencyExperience monitoring, reporting and insight generating for brand activations and campaignsIn tune with emerging trends and can predict what’s coming in and out of styleSelf-motivated, “can do” attitude with a desire to build, growth mindsetBenefits: Unlimited PTO Plan + flexible working hoursEquity participation + 401KCompetitive medical, dental, + vision insuranceFun IRL + virtual quarterly team events, happy hours, + DH team gatherings to celebrate our co-workersAncillary benefits: Commuter, Citi Bike discounts, + Health & Wellness PerksAnnual company retreatUnlimited Daily Harvest in the office to keep you hustling, not hangry (…always stocked)In office access to everything we create (including recipes in development)At Daily Harvest, our mission is to take care of food, so that food can take care of you. And it wouldn’t be possible without our team. We celebrate the unique POV that each person brings to the table and believe in a collaborative and inclusive environment. As an equal opportunity employer, we prohibit any unlawful discrimination on the basis of race, color, religion, military or veteran status, sex, gender, gender identity or expression, sexual orientation, national origin, age, disability or genetic information. These are our guiding principles and apply across all aspects of employment.Job Type: Full-time |
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