| Job Description : |
Description:
Mavericks Wanted! Maverick Gaming, Seattle’s fastest growing gaming company, is looking to hire a Marketing Manager to assist in creating and marketing Seattle’s best entertainment experience. If you are a proven Marketer with experience developing, implementing, and managing strategies that grow market share, increase revenue and drive awareness then this role is right for you!
The Marketing and Social Media Manager will be responsible for leading marketing strategy, implementing corporate driven initiatives and building customer loyalty programs. Through social media they will support key business and engage with the community through local and digital channels to promote our value propositions. All in accordance with the strategic goals and objectives of the company.
Success in this role will be measured primarily through ongoing efficiency improvement, quality of marketing & creative project output, increase in visitation/EBITDA and ability to lead and managed a diverse, strong, and satisfied workforce.
Primary Responsibilities:Design, develop and implement marketing strategies that grow market share, increase property revenue, and improve efficiency within goals established by the companyWork with Marketing Leaders to implement loyalty reinvestment strategy for properties including: gaming and food & beverageOversee the creation, development and execution of casino/food & beverage calendars, promotions and events to maximize guest profit, retention and engagementExecute annual marketing plans and coordinating budgets for the companyWork within monthly marketing, database, group and players club budgetsOversee all aspects of creative artwork designed for use on behalf of the companyDevelop robust social media, public relations and advertising programs and budgets that drive visitation and market awarenessManage all brand, marketing, media, and creative requests for regional propertiesManage Maverick brand social media channels and work with marketing leaders to test strategies to increase followership & engagementIdentify, capture, produce, and publish compelling written, graphic, and video contentMonitor & respond to surveys, online ratings & reviews, social channel comments, and direct messages in a brand appropriate and timely mannerCreate content and schedules to promote audience interaction and increase presenceManage all on property communication, signage and develop and market on property entertainmentPrint and position on property marketing materialsOversee development of localized strategic relationships and alliancesOversee all purchases of retail merchandise, player gifts and giveaways itemsOptimize marketing through cooperation with support organizations (e.g., Analytics, Creative ,Direct Mail)Continually monitor and react to in-market competitive activitiesFlexible workweek with possible additional hours requiredFollows security policies and procedures and reports all violations
. Requirements:
Bachelor’s degree in marketing or equivalent experience requiredThree (3) or more years of recent and related successful experience in casino marketing. Managerial experience preferred.Ability to learn and adhere to Maverick brand standards and divisional marketing practicesExcellent project management skills to consistently meet deadlinesStrong functional knowledge of social media principles, practices, and the desire to apply that knowledge in a professional environmentPrevious experience successfully managing a casino marketing departmentMust have outstanding track record of management capabilities and organizational leadership in a client-service, team-drivenExcellent written and oral communication skills, and a proactive problem solver with a strong work ethicMust be highly collaborative with strong management experience in building, managing, and leading high performing teamMust be highly motivated, self-directed, outgoing, and personable with the ability to interface with senior management |
