| Job Description : |
Description:
West Cary Group is a full-service, digital marketing and technology agency based in Richmond, Virginia, which services numerous mid-sized local and Fortune 500 clients across a vast array of industries. Hopefully you enjoy the frenetic, dynamic, and exciting environment of a fast-growing firm, because we’re looking for a dynamic Contract – Digital Marketing Manager.
Please note that this is a contract position for a 3 month assignment.
The Contract – Digital Marketing Manager for West Cary Group is in charge of marketing campaigns that promote West Cary Group’s and our clients’ brands, products and services. This includes planning campaigns, building dashboards, analyzing metrics and identifying opportunities.
Role Qualifications:Must monitor and evaluate online media campaigns to keep them fresh and effective across all platformsMust use advanced analytics to measure, understand and optimize the success of marketing campaignsMust lead marketing campaigns from strategic planning and ideation through to execution and implementationMust collaborate with finance and account managers to set and remain within budgetary guidelines
Position Responsibilities:Plan and execute all digital marketing, including SEO/SEM, email, social media, and programmatic and database marketing advertising campaignsMeasure and report performance of digital marketing campaigns, and assess against goals (ROI and KPIs)Utilize strong analytical ability to identify trends and insights and optimize spend and performance based on those insightsDevelop segmentation recommendations based on an understanding of goals, target audiences and various channel targeting capabilitiesBrainstorm new and creative growth strategiesPlan, execute and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize user experienceEvaluate end-to-end customer experience across multiple channels and customer touch points to make recommendations on landing page design and/or adjustmentsIdentify conversion points and optimize user funnelsCollaborate with clients and other partnersEvaluate emerging technologies and provide thought leadership and perspective for adoption where appropriateTrain, manage and develop analysts/direct reportsOther duties as assigned
. Requirements:
Bachelor’s degree in Marketing or related field; HS diploma or equivalent requiredMinimum of 3 years’ working experience in digital marketingDemonstrable skills in leading and managing marketing campaigns in a variety of channels, such as SEO/SEM, email, social media, database marketing, and/or programmatic advertising campaignsHighly creative, with experience in identifying target audiences and devising digital campaigns that engage, inform and motivateMinimum of 2 years’ experience with Google Analytics or equivalent web analytics softwareMinimum of 2 years’ experience in setting up and optimizing Google Ads and Facebook campaigns and commensurate certificationsUp to date with latest trends and best practices in online marketing and measurementStrong analytical skills and data-driven thinkingExperience in optimizing landing pages and user funnels a plusExperience with A/B and multivariate experiments a plusWorking knowledge of ad serving tools (e.g., DART, Atlas) a plusWorking knowledge of HTML, CSS and JavaScript development and constraints a plus |
