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Job Category : | Digital marketing |
Company Name: | University of MO-System |
Position Name: | Digital Advertising Copywriter |
Location : | Columbia, MO |
Job Description : | Hiring Department
Missouri Online | Office of eLearning Job Description The position will serve as the main ad copywriter for a busy, deadline-oriented office producing persuasive content that promotes enrollment in online programs from all four campuses. The position will write and optimize for digital content geared toward persuasive actions like inquiring for more information and starting an application for admission. Scope of work includes writing copy for a mix of digital marketing channels (social media, email, search, pay-per-click, display ads, streaming audio and video); organic social media ads and posts that drive engagement; and traditional media geared toward recruitment. Additionally, this position will monitor social media accounts and facilitate the social media team. The successful candidate is enthusiastically curious, a savvy copywriter and quick thinking. The candidate must understand the nuances of persuasive communications that also are factual and relevant to learners at all academic levels in post-secondary education. Salary $47,476 – $57,000/ annual Shift Monday – Friday; 8:00 a.m. – 5:00 p.m. Minimum Qualifications A Bachelor’s degree or an equivalent combination of education and experience and at least 2 years of experience from which comparable knowledge and skills can be acquired is necessary. Preferred Qualifications Application Materials Complete online application; submit resume, cover letter and writing samples that demonstrate success in the outlined responsibilities is required Other Information Missouri Online provides the academic technology and digital learning services for all students in all modalities systemwide. We provide an administrative structure for the delivery of more than 350 fully online and hybrid degree and certificate programs by providing marketing services, program coordination, research, enrollment and learner analytics, instructional design, academic technology and distance education state authorization coordination. We work with colleagues from all four Universities (the University of Missouri-Columbia, the University of Missouri-Kansas City, the Missouri University of Science and Technology, the University of Missouri-St. Louis) to enhance educational experiences, advance technological services, and increase efficiencies while pursuing continuous collaboration between the four institutions. Columbia Missouri Information Columbia, Mo., is known as an ideal college town, combining small-town comforts, community spirit and low cost of living with big-city culture, activities and resources. Home to nationally renowned public schools and other colleges and educational centers, Columbia is packed with restaurants and entertainment venues and hosts more than a dozen annual cultural festivals. Benefit Eligibility This position is eligible for University benefits. The University offers a comprehensive benefits package, including medical, dental and vision plans, retirement, paid time off, and educational fee discounts. For additional information on University benefits, please visit the Faculty & Staff Benefits website at http://www.umsystem.edu/totalrewards/benefits |
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