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| Job Category : | Digital marketing |
| Company Name: | rSTAR Technologies Inc. |
| Position Name: | Digital Marketing Coordinator |
| Location : | Remote |
| Job Description : | Position: Digital Marketing CoordinatorStatus: Full-timeLocation: USA – Remote possibilitiesJob DescriptionNote : Candidate apply only if you have experience working with IT Consulting Service companies.We are looking for a seasoned, client-centric, B2B-marketer and coordinator – interested in achieving the next step in their career within technology consulting. A multi-faceted role, the position is perfect for a candidate who favors autonomy, is highly strategic, innovative, commercially minded, and keen to make their mark.You will be responsible for brainstorming, developing, and executing the marketing strategy for rSTAR, with a specific focus on sales enablement, lead/demand generation, and Account-Based Marketing.Working closely with the Strategic Sales & Delivery team, and cross sector leadership teams you will develop and execute compelling marketing campaigns, supporting lead generation efforts, providing website design and maintenance, executing the social media strategy, and reporting on marketing resultsThe campaigns created and executed will differentiate rSTAR against the competition and make customers aware of the services and solutions we can offer them.This role will report to the VP Marketing and be crucial in helping the company build marketing plans aligned to business strategy for target customers and prospects.Key Responsibilities: Develop and manage brand building/demand generation activities for new and existing services across propositions, industries, and customersBe comfortable creating, developing, and executing marketing plans which contain the following types of activities – events, web, social media, PR, document creation (brochures, whitepapers, datasheets, infographics), webinars, videoStreamline company materials and campaigns to ensure a consistent and concise message and brand standardsEnsure our brand positioning and messaging is strong and consistent across all marketing channelsPrepare and manage quarterly budgets for each campaignCoordinate sales and marketing efforts to enhance brand awareness in both existing, new and target customers to drive revenue growthAnalyse market trends, potential client behaviour and analyst views – then translate into key messages and marketing activities aligned to specific company offersSet, monitor and report on campaign objectives and progressFind opportunities to reach new market segments and expand share of wallet in existing customersDevelop strong relationships with Strategic Sales, Consultancy, Propositions, and cross sector leadership teams to make sure propositions and Account BasedMaintain accurate Salesforce data as well as list segmentation of key clients to produce effective campaigns.Use Salesforce to produce dashboards, reports and track inbound leads.Provide graphic design for digital marketing assets including web content, collateral, sell sheets and webinarsContribute to content development and coordination.Manage the website to ensure information is up-to-date, accessible, and is effectively endorsed.Design and execute digital marketing materials and advertising campaigns that are visually compelling, effective and timelyManage website design, content, SEO development and tracking analytics to ensure all content is up to date and relevantManage Facebook, Instagram, and other social media posts and respond to followersSupport the company by tracking incoming leads/prospects so marketing campaigns can be adjusted accordingly to help ensure company growthPlan and organize all team events, take photos, and then market on social mediaOwn the digital advertising programDevelop and track key KPIs, metrics, and campaign ROIRequired qualifications: Minimum of 5 years of progressively responsible marketing & communications experience is requiredBachelor’s degree in business administration, marketing, communications, or a related field with a minimum of 3 years’ experience working within a B2B marketing settingStrong knowledge of various marketing and analytics tools such as Marketo, Google Analytics, CRM systems (e.g. Salesforce), and content management systemsSolid understanding of digital marketing and building omnichannel campaigns to boost demand generation and promote sales enablement, including in-person events, webinars, marketing automation, social media, etc.Track record of building and running multiple sales & marketing campaigns in parallelExcellent verbal and written communication skills and a strong storytellerExceptional PowerPoint skills with experience in creating client presentations, decks, RFIs/RFPs, etc.Entrepreneurial mindset with a ‘can-do’ attitude, able to take initiative with strong commercial acumenExperience in using and building campaigns via HubSpot.Industry knowledge within financial services and technology is highly advantageousSkilled in writing and editing content with an attention to detailHideJob Type: Full-timePay: From $85,000.00 per yearBenefits:401(k)401(k) matchingDental insuranceHealth insurancePaid time offVision insuranceSchedule:8 hour shiftEducation:Bachelor’s (Preferred)Experience:Digital marketing: 5 years (Preferred)B2B marketing: 4 years (Preferred)Working with IT Service company: 4 years (Required)SEO/SEM: 4 years (Preferred)Lead generation: 3 years (Preferred)Marketo/Google Analytics: 4 years (Preferred)Salesforce: 4 years (Preferred)Content management systems: 4 years (Preferred)Work Location: Remote |
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