| The Digital Marketing Manager is responsible for crafting and optimizing the paid digital channel strategy. The Ideal candidate will be highly analytical and strategic and must have had previous hands-on experience with performance marketing. The Ideal candidate will be highly analytical and strategic and must have had previous hands-on experience with performance marketing, vendor and budget management. The Digital Marketing Manager will work closely with external agencies to ensure execution of marketing strategies in support of overall and regional growth. Requires extensive coordination within the digital marketing group and marketing teams.
Primary Responsibilities
Own strategy, planning, and execution of regional digital marketing activities across key performance marketing channels.
Manage 3rd party agencies and partners to ensure execution of planned strategy and performance.
Directs the execution of the marketing channel used in all marketing campaigns.
Oversees budgets and vendors to execute marketing campaigns.
Partner closely with regional marketing teams, global digital team and cross-functional stakeholders to develop digital marketing plans that support business objectives.
Budget Management: Manage digital marketing budget & campaign specific budget for regional campaigns, partner with agency on effective spend deployment, reconcile actual spend vs. budget.
Report on performance, analyze data and optimize performance.
Performs other duties as assigned.
Qualifications
Any combination of relevant education and experience and/or related professional designations/certifications in this field is highly desirable.
Education
Minimum Required: BS/BA Marketing/Business
Experience
5-7 years of digital marketing channel experience.
Essential Skills
Knowledge of digital marketing channels, best practices, and technologies.
Team-player – willing to flex and compromise in order to create the best solution to meet the team’s and business’s needs.
Strong project management skills with the ability to juggle multiple priorities simultaneously in a fast-paced environment.
Entrepreneurial spirit and perseverance – ability to drive projects forward despite obstacles.
Demonstrated track record of creative and structured approach to problem solving.
Strong analytical capabilities and comfortable using Excel and other analytics or BI tools.
Proven record of business analysis driven and fact-based decision making.
Strong written and verbal communication skills.
Fluency in a 2nd or 3rd language such as Spanish, French, German
Primary Location: United States of America-Texas-Dallas
Work Locations: VIRTUAL EMPLOYEES 2828 N Harwood St 15th Floor Dallas 75201
Job: Digital Marketing
Organization: Marketing
: Full-time
Job Posting: Feb 10, 2022, 11:00:59 AM |
