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| Job Category : | Digital marketing |
| Company Name: | Mayo Clinic |
| Position Name: | Director – International Marketing |
| Location : | Rochester, MN 55901 |
| Job Description : | Leads development of strategy and action plans to achieve business objectives, including targeted demand generation to grow volume. Build the brand and grow aided brand awareness in key international markets. Partners with physicians and senior administrators to achieve marketing goals. Leads development, execution and measurement of strategic marketing initiatives. Manages and directs staff and budgets with full decision-making authority. Conducts annual planning with a keen understanding of target audience needs and enterprise capabilities to develop marketing plans that achieve desired results. Oversees international marketing activities, comprised of regions and countries in alignment with overall international strategy. Develop and maintain relationships with all marketing teams to develop effective strategies for regions/countries while maintaining knowledge on all customer markets and preparing innovative plans for all businesses. In this role, the director will develop and lead efforts across multiple sites, understanding differing needs based on geography and audience. Understands and contributes to the development of sound business, branding, market and financial strategies. Understands, tracks and reports on measurement and ROI of marketing initiatives. Provides significant contributions to business planning efforts as a collaborative partner. Serves as a senior advisor on marketing strategy and advocates for consumers within the organization. Leads through influence, many times without direct authority. Collaborates extensively with other marketing and communications related disciplines to ensure coordination and positive results. Manage all communications with US marketing and internal teams and provide support on all marketing updates to regions/countries. Continuously learns and understands new marketing approaches including extensive knowledge of digital marketing practices and precise targeting. Supports identification and vetting of new marketing opportunities and partnerships. Evaluates plans to ensure progress toward business objectives and adapts plans as necessary to achieve superior outcomes. Manages interactions with agencies on various projects. Leads and handles complex tasks and requires strong project management skills. This Position is 100% Remote; can work from anywhere Bachelor’s degree and 12 years of experience in marketing or a related field and three years of experience leading and managing high-performing teams. Master’s degree preferred. This is an enterprise position, with candidates expected to be proximate to a Mayo Clinic location (London, UK; Rochester, Minn., Phoenix/Scottsdale, Ariz., Jacksonville, Fla.) ** Visa sponsorship is not available for this position; Also, Mayo Clinic DOES NOT participate in the F-1 STEM OPT extension program** Requires an extremely capable individual with a proven marketing and management track record who enjoys working in a fast-paced entrepreneurial environment. Experience marketing internationally, preferably U.S. based organizations who have moved into foreign markets or familiarity with the U.K. environment. Firsthand knowledge in the area of international markets, foreign cultures, and international business operations is desired. Additionally, the ability to speak a foreign language or multiple foreign languages may be helpful. Demonstrated success and leadership of effective international marketing strategy development and tactical implementation of broad-scale marketing initiatives, including competency in market intelligence, data analysis, and creation of creative and demonstrably effective marketing approaches. Experienced in building business growth, strategically driving forward customer acquisition with measurable ROI and growth. Possesses a ‘global thinking, local skill’ mindset, able to combine country/regional knowledge and cultural sensitivity with a broad-based marketing management mindset, while being fully aligned with corporate goals. Able to support overall international brand building efforts, balancing overall corporate branding needs while addressing cultural nuances to deliver campaigns that reflect how local consumers interact with their brands. Ability to effectively build, lead and motivate a globally diverse team of individuals with diverse skills and abilities. Must possess strong analytical and presentation skills. Stellar communication skills are critical so as to interact professionally with people from different cultures and backgrounds. Must possess political savvy and ability to function effectively in the face of ambiguity. Must demonstrate the ability to work effectively in a consensus-style operation that expects and promotes teamwork. Ability to appropriately handle sensitive and/or proprietary information. Ability to rally a team and consistently deliver positive results. Demonstrated organizational skills and strategic judgment. Strong background, including digital marketing is preferred. Knowledge of product and go-to-market strategies is important. Depending on location, ability to work non-traditional hours including early mornings and evenings, and travel as needed up to 25% to domestic and international markets. Mayo Clinic is located in the heart of downtown Rochester, Minnesota, a vibrant, friendly city that provides a highly livable environment for more than 34,000 Mayo staff and students. The city is consistently ranked among the best places to live in the United States because of its affordable cost of living, healthy lifestyle, excellent school systems and exceptionally high quality of life. |
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