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| Job Category : | Digital marketing |
| Company Name: | Minute Loan Center |
| Position Name: | Director of Digital Marketing |
| Location : | Remote |
| Job Description : | Position Title: Director of Digital MarketingOverview: The Director of Digital Marketing will create and implement an effective digital marketing plan for our company operations. This role is responsible for the innovation and strategic planning of the use of our website, Apps, social media, and other technologies. The Director of Digital Marketing reports directly to the National Operations Director.This position can be remote anywhere in the United States.The Opportunity: This is an opportunity for a data-driven, energized and customer service orientated person to join an innovative organization with a wonderful people-focused culture that is poised for great future success.A Day in the Life: Developing and implementing the overall corporate marketing strategy to maximize customer acquisitions through digital marketing efforts and grow a financial portfolioDevising strategies to drive qualified new customers to the company websites apps, and stores, increasing customer retention and improving awareness of various types of products and solutions, especially new product launchesOverseeing digital analytics to set benchmarks, track success and refine strategy for website, mobile, social media, content and email marketing activityDeveloping and managing digital marketing campaigns and digital vendors/agencies that rely on a range of techniques including paid search/social, SEO, PPC, retargeting, etc.Creating and implementing internal incentive programs and focused campaigns together with Operations and Regional Vice PresidentsOverseeing the social media channels and content amplification to drive brand presence and increase customer engagement onlineImproving the usability, design, content and conversion of the company websiteResponsible for designing all retail support materials (collateral, signage, displays, promotional items, etc.)Responsibility for planning and budgetary control of all marketing effortsEvaluating customer research, market conditions and competitor dataReview new technologies and keep the company at the forefront of developments in digital marketing.The ideal candidate will have: Experience creating marketing strategies for a hybrid multi-unit, retail company with a strong digital presence.B2C Marketing experienceMinimum 5 – 7 years digital, direct and data marketing experienceExpertise in strategy, branding, marketing technology, and change management projectsWorking knowledge of digital media requirements including PPC management platforms, email deployment , web infrastructure, SEO, social media, & mobile technologiesExperience establishing products and P&L management measuresExperience developing Business and Marketing Plans in a digital environmentActive in educating self and others on web trends and emerging media platformBachelor’s Degree in Marketing, Business, Advertising, Communications or related fieldCulture- What’s it Like at Minute Loan Center?Working at Minute Loan Center is more than just a job! It means making an impact in the lives of others every day. At MLC, we are driven by passion for our customers and products. Our most successful employees are team players who demonstrate strong leadership skills, have the ability to adapt to change and thrive on delivering excellent customer service. MLC team members are self-starting, adaptive pioneers who believe in the future of the consumer financial industry. Our company encourages “out of the box” thinking in a collaborative, team setting. The environment is fast-paced, challenging, exciting, and everyone’s opinion counts.We’re a company of smart, passionate people who work together to assist customers obtain credit products with the easiest, fastest, most responsive customer experience in the market today. Sometimes life throws you lemons, and we help our customers make lemonade. We want to create an incredible approval and service experience for all our customers where trust and rapport have been built by creating solid relationships and a seamless user experience. This opportunity comes in the middle of a company-focused transition away from a traditional brick and mortar retail environment to a primary digital presence with an expanding virtual footprint and the introduction of several new financial services and products in 2022.Job Type: Full-timePay: $90,000.00 – $100,000.00 per yearBenefits:401(k)401(k) matchingDental insuranceHealth insuranceLife insurancePaid time offVision insuranceSchedule:Monday to FridayWork Location: Remote |
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