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Job Category : | Digital marketing |
Company Name: | General Motors |
Position Name: | Head of Digital Services Demand Generation (remote) |
Location : | United States |
Job Description : | Job Description
The Head of Digital Services Demand Generation is core to the broader transformation toward world-class modern marketing capabilities at General Motors. This role is part of a larger Performance Driven Marketing (PDM) team tying together the ‘modern marketing machine’ including PDM planning & insights, measurement sciences, marketing data & operations, and consent & privacy. In this role, you’ll be building a department focused on creating customer demand for our software-enabled services across multiple new product lines of business. These product lines range from established services, like OnStar subscriptions, to new product categories, like digital Accessories and over-the-air upgrades, and are forecasted to grow in revenue by 10x in the next 10 years. This role requires a strategic leader who is cut from performance media and demand generation efforts, who is motivated by data-driven marketing approaches to generate high customer experience, lower cost / acquisition, drive ROI (return on investment), and brings forward LTV (long-term value) for GM. Skills Required: Forward-looking performance marketer who excels in a fast-paced innovation environment Additional Job Description Educational Requirements: Four-Year Accredited College Degree Additional Requirements / Qualifications: 10+ years of CRM and digital marketing experience Areas of expertise: Management of complex integrated/automated marketing campaigns and segmentation strategies Hybrid:This position does not require an employee to be on-site full-time to perform most effectively. The employee’s role enables them to work at a GM facility or off-site as frequently as needed or desired. About GM Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. Why Join Us We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team. Benefits Overview The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others: Diversity Information General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.GM is proud to be an equal opportunity employer. We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities. Equal Employment Opportunity Statements The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual’s age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us atCareers.Accommodations@GM.com. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying. |
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