| Job Description : |
Cradles To Crayons Inc
4700 Wissahickon Ave, Philadelphia, PA 19144, USA
Job Position: Marketing & Communications Associate (Full Time Position)
POSITION SUMMARY:
Opportunity: Full-time position at Cradles to Crayons Philadelphia
Department: Marketing
Title: Marketing & Communications Associate
FLSA Status: Non-Exempt
Reports to: Executive Director– Philadelphia
Matrixes to: Vice President, Marketing Location: Philadelphia, PA
ABOUT CRADLES TO CRAYONS:
Cradles to Crayons® (C2C®) believes that all children deserve the essentials they need to feel safe, warm, ready to learn, and valued. Founded in 2002, Cradles to Crayons provides children from birth through age 12, living in homeless or low-income situations, with the essential items they need to thrive—at home, at school, and at play—for free. C2C sets a gold standard of individual, family, and corporate volunteer engagement, and through its “Giving Factories®” provides unique, hands-on opportunities to directly help local families. Headquartered in Boston, MA, C2C opened in Philadelphia in 2007, Chicago in 2016, and New York City via an innovative online platform, Giving Factory Direct, in 2020.
How Our Model Works: Two in five children in the United States—20 million—are at risk of Clothing Insecurity and going without other basic essentials. Through its three Giving Factory warehouses, Cradles to Crayons collects new and nearly new children’s clothing, diapers, school supplies, and other essential items through bulk purchases, community and corporate drives, and individual donations. These items are sorted and packaged by volunteers and then distributed through a network of nonprofit service partners, schools, and government programs. Cradles to Crayons is also known for its excellence in volunteer management, providing an efficient and engaging volunteer opportunity for 50,000+ adults and children—ages five and up—annually.
In 2020, Cradles to Crayons completed a strategic planning process to develop a digital solution to accelerate its national reach. The result was the design of an innovative new online platform—Giving Factory Direct (GFD)—which was piloted and built the same year. Donors with children’s clothing log on to GFD to be matched with a child who wears the same size and gender as their donation. The clothing is then packed at the donor’s home and shipped directly to that specific child. In early 2021, GFD launched on a small scale in Boston, Philadelphia, Chicago, and NYC, and will be the primary vehicle for C2C’s national expansion.
Since 2009, Cradles to Crayons has earned Charity Navigator’s highest four star rating every year. Only 1% of charities rated have received this distinction, differentiating C2C from its peers, exemplifying the high standard of service at C2C, and indicating that C2C outperforms most other charities in the United States.
POSITION OVERVIEW:
The Marketing and Communications Associate will assist all Philadelphia departments with their marketing and communications needs, including design of marketing collateral, website, press releases, social media and email and direct mail communication.
She/he will also support and
provide the Philadelphia market perspective on strategic Philadelphia market and national marketing initiatives as opportunities arise.
She/he may work with external agencies and vendors to support the development and implementation of marketing campaigns.
MAJOR RESPONSIBILITIES:
Model and lead a positive “One Cradles” culture, underpinned by Cradles’ Cultural Values and related behaviors.
Marketing & Communications Strategy
Work with Executive Director, Operations and Development Teams and the cross functional MLT team on marketing and promotional strategy for signature initiatives and special events.
Implement strategy ensuring adherence to marketing best practices.
In conjunction with National External Affairs and Marketing, develop and maintain a knowledge base around clothing insecurity and the poverty space.
Email
Coordinate and help implement email communication to Cradles to Crayons Philadelphia’s email database working in partnership with Development, Operations and Community Engagement departments.
Create and implement email blasts including targeted outreach, annual appeals and special promotions/notices via Salesfusion based on an email strategy designed in partnership with the Executive Director, Operations and Development.
Social Media
Manage, plan, write, and edit and post content for the website and social media sites, and increase awareness of Cradles to Crayons through building its online presence.Design
Design flyers, informational packets, and other print and online materials, using or customizing templates provided by the National team where possible
Ensure that internal and external communications and collateral materials are current, effective, and are consistent with Cradles to Crayons brand & messaging.
Maintain the integrity of sponsor logos and brand in marketing and sponsor materials.
Website
Create, coordinate and maintain new and updated content for the Philadelphia website, work with other departments to ensure information is engaging, accurate and timely, and relevant depending on initiative and campaign. Includes Philadelphia website calendar, news, and pages.
General Tasks:
Maintain a marketing archive and storage system for photos, print, radio, video or TV articles.
Ensure all key groups, events, celebrations, gifts, milestones are photographed on or off site or as directed by Development or Operations managers.
Regularly collect and distribute “impact stories” and short video snapshots for promotional and fundraising purposes.
Manage the marketing plan, and internal and external calendars, in conjunction with the Executive Director.
Assist in the planning of existing and new events; assist during events as needed.
Maintain photo database for use in email communication, social media and marketing collateral.
Test and track marketing (e.g., email, social media, website) to determine which elicits the best response/return. Adjust marketing efforts accordingly.
Report out regularly on marketing results.
Represent Philadelphia market and marketing and work with national marketing team on TBD-market and national projects and initiatives as appropriate and schedule allows.
Development:
Facilitate and support the development team’s fundraising efforts through research, donor communication, mailings, and materials (as needed).
Collect and distribute stories about Cradles to Crayons’ impact on local children living in poverty.
Help facilitate functions for special events (as needed).
Other Departments:
Work with volunteers, assist with product drop-offs, and give tours of the “Giving Factory” as needed.
Establish and maintain effective communication and coordination with other employees, distribution partners, volunteers, and visitors.
Work in a safe manner and contribute to providing a safe and secure environment for other employees and volunteers.
Maintain security of data and secure storage of all institutional materials.
Assume responsibility for related duties as required or assigned, completes special projects and miscellaneous assignments as required.
Work in the Giving Factory once a month under the direction of the Manager of Production Planning.
REQUIRED EXPERIENCE/KNOWLEDGE/SKILLS/ABILITIES:
College degree in a related field.
3-5 years relevant marketing experience.
Excellent written and verbal communication skills with strong attention to detail.
Experience using digital marketing to raise awareness and take action.
Working knowledge of Sales fusion, or other email/marketing automation tools.
Facility/familiarity with Adobe Suite design tools, Salesforce or another CRM, and WordPress.
Team player.
Can-do attitude.
Comfortable in a matrix-management situation.
Ability to juggle multiple projects simultaneously.
Ability to prioritize and see big picture.
Ability to liaise with all levels in an organization.
Non-profit experience a plus.
Ability to work some evening and weekend hours each week, easily walk up and down stairs, bend down, reach, push, and pull and lift up to 50 lbs.
COVID-19 VACCINES
Cradles to Crayons has a COVID vaccine requirement for all staff.
We are committed to a safe workplace and doing our part to address the pandemic.
DIVERSITY IS OUR STRENGTH:
Diversity and Inclusiveness are core values at Cradles to Crayons, and we continuously strive to be a team where everyone feels welcome and supported.
It is the policy of Cradles to Crayons to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, gender identity, genetic information and/or any other protected characteristic under applicable law.
Individuals from underrepresented groups are especially encouraged to apply.
WORKING CONDITIONS:
This is a warehouse environment and normal changes in temperature are to be expected while working inside the warehouse or outside, on or around the loading dock.
There are no hazardous or significantly unpleasant conditions.
ACCOMMODATION:
In accordance with the Americans with Disabilities Act, it is possible that requirements may be modified to reasonably accommodate disabled individuals.
However, no accommodations will be made by Cradles to Crayons which may pose serious health or safety risks to the employee or others, or which impose undue hardships on the organization.
TO APPLY:
Please send a cover letter and resume with relevant experience to https://www.cradlestocrayons.org/what-we-do/careers/ .
About Cradles To Crayons Inc:
Cradles to Crayons® (C2C®) believes that all children deserve the essentials they need to feel safe, warm, ready to learn, and valued. Founded in 2002, Cradles to Crayons provides children from birth through age 12, living in homeless or low-income situations, with the essential items they need to thrive at home, at school, and at play for free. C2C sets a gold standard of individual, family, and corporate volunteer engagement, and through its Giving Factories® provides unique, hands-on opportunities to directly help local families. Headquartered in Boston, MA, C2C opened in Philadelphia in 2007, Chicago in 2016, and New York City via an innovative online platform, Giving Factory Direct, in 2020.How Our Model Works: Two in five children in the United States are at risk of Clothing Insecurity and going without other basic essentials. Through its three Giving Factory warehouses, Cradles to Crayons collects new and nearly new children’s clothing, diapers, school supplies, and other essential items through bulk purchases, community and corporate drives, and individual donations. These items are sorted and packaged by volunteers and then distributed through a network of nonprofit service partners, schools, and government programs. Cradles to Crayons is also known for its excellence in volunteer management, providing an efficient and engaging volunteer opportunity for 50,000+ adults and children ages five and up annually. In 2020, Cradles to Crayons completed a strategic planning process to develop a digital solution to accelerate its national reach. The result was the design of an innovative new online platform Giving Factory Direct (GFD)which was piloted and built the same year. Donors with children’s clothing log on to GFD to be matched with a child who wears the same size and gender as their donation. The clothing is then packed at the donors home and shipped directly to that specific child. In early 2021, GFD launched on a small scale in Boston, Philadelphia, Chicago, and NYC, and will be the primary vehicle for C2Cs national expansion. Since 2009, Cradles to Crayons has earned Charity Navigators highest four star rating every year. Only 1% of charities rated have received this distinction, differentiating C2C from its peers, exemplifying the high standard of service at C2C, and indicating that C2C outperforms most other charities in the United States. |
