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| Job Category : | Digital marketing |
| Company Name: | Volante Software Inc. |
| Position Name: | Marketing Manager |
| Location : | Charlotte, NC |
| Job Description : | Volanté is an Enterprise Point-of-Sale company that prides itself on developing leading-edge hospitality technology. What began as a three-person basement project has developed into an industry-leading POS system with a team of over 100 employees in its Toronto, Ontario-based office. Volanté’s point of sale software has evolved based on customer requests and requirements, and has continuously demonstrated its ability to be flexible, scalable, and reliable in diverse environments. With a never-ending thirst for innovation and an increased workload, we’re calling on North America’s top tech talent to join the family! We are searching for a highly-creative and entrepreneurial marketing manager to join our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow revenue by generating qualified leads while also increasing brand awareness and loyalty. You will be a high-impact contributor working in a fast-paced environment, anticipating creative requirements, and providing proactive, strategic marketing recommendations. Your deep understanding of our products and the competitive landscape will make you a trusted partner to sales, business development and account teams. Your duties will include creating and managing content and marketing materials as well as monitoring marketing campaigns across all channels. Our ideal candidate has experience in B2B product marketing, lead generation and graphic design. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills and thrive in a fast-paced environment. What You’ll Be Doing: Lead the execution of marketing programs from start to finish and own their implementation from ideation to execution leveraging internal support and driving collaboration Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful programs including performing industry and competitive analysis to help with positioning and messaging Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies and tactics Design, test and evolve lead nurturing tactics Develop creative briefs and guide creative direction to meet objectives for all communications, including print, digital, and video assets Ensure the alignment of communications and messaging across all channels Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly Lead and ensure the consistency in messaging, branding, content and look and feel of all communications and marketing materials Additional marketing-related tasks as required What We’re Looking For: Highly proficient in Microsoft Office and Adobe Suite Proficient in WordPress 3 years of experience in a B2B marketing role Strong understanding of digital marketing and campaign management A positive attitude – you like to have a great time! It’s all about making our customers and partners happy, which in turn will make us happy Familiar with: Hubspot, WordPress, Powerpoint, Adobe Photoshop, Canva (if not, that’s okay – but need to be willing to learn!) What You’ll Get Out Of It: Work with some awesome, fun-loving, and diverse people! Perks – Health, Dental, Vision, Vacation + PTO, Free parking, Company socials, Flexible work hours, Casual office environment, Free snacks and more! Career Growth – Goal-setting and open discussions on how Volanté can help you achieve your goals! Meaning out of your work – Everyone’s contributions are critical to our growth and success! |
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