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| Job Category : | Digital marketing |
| Company Name: | Retrospec Bicycles |
| Position Name: | Paid Search Marketing Manager |
| Location : | Remote |
| Job Description : | About the companyBased throughout Southern California, Retrospec is committed to a no-barrier, inclusive entry to nature and honest conversation about the industry. Over the last decade, Retrospec has grown exponentially to serve consumers of all ages, ignite their passion for fresh air, and fuel their love of nature through all seasons. Everything we create is designed and tested in beautiful California to ensure it’s ready for your next journey. Choosing the road less traveled is rarely easy but always worth it.Paid Search Manager We are looking for a Paid Search Manager to join our team of super talented, creative, energetic, analytical, and tight-knit do-ers in fulfilling Retrospec’s mission of making the outdoors a safe and accessible place for everyone. This exciting opportunity will collaborate with the marketing team by optimizing Google, Bing, and Amazon ads.Roles and Responsibilities: Conducting keyword research and writing copy for adsStructuring campaigns and ad groups, and determining the best settingsWorking with large datasets in Excel and uploading data/content for ads using the Google Ads Editor toolCreating, analyzing, and optimizing Google Ads, Bing Ads, Amazon AdsEnsuring that all Google Ads, Bing Ads, and Amazon Ads are optimized to bring highly targeted traffic to our online store while also ensuring a very strong ROIMonitoring the success of campaigns using various reporting toolsAnalyzing campaign metrics/data and providing interpretation and suggestions for improving performance to the ManagerConducting AB testing across ads and landing pagesReviewing traffic in Google AnalyticsStaying current with Google Ads updates, Bing Ads updates, Amazon Ads updates new technologies, trends, and best practicesBuild out YouTube campaignsBasic Qualifications: Experience managing your own Google Ads clients/accountsExperience building out YouTube campaigns for DTC brandsUnderstanding of creative that works well on YouTube and how that differs from other platformsAdvanced knowledge of Google AnalyticsStrong, professional verbal communicationExcellent writing and creative content skillsAbility to work independently and in a team environmentExceptional time management skills, including the ability to handle multiple projects and ongoing work items, while effectively managing changing prioritiesInnovative thinker and collaborative team playerBachelor’s Degree (Marketing, Business Development, Economics, or related analytics fields)Benefits and Perks Competitive payMedicalDentalVision401KPaid VacationSick Time leaveCompany DiscountsCompany culture fosters a fun work environmentStrong emphasis on a Work-life balanceOpportunities for career advancementBonus PotentialCompany social events such as dinners, holiday parties, and more!**Job Type: Full-timeBenefits:401(k)Dental insuranceEmployee discountHealth insurancePaid time offProfessional development assistanceVision insuranceSchedule:8 hour shiftSupplemental Pay:Bonus payEducation:Bachelor’s (Required)Experience:Google Analytics: 1 year (Preferred)Google Shopping: 1 year (Required)Work Location: Remote |
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