| Job Description : |
At Edward Jones, we help clients achieve their serious, long-term financial goals by understanding their needs and implementing tailored solutions. To ensure a personal client experience, we have located our 15,000+ branch offices where our more than 7 million clients live and work.
In a typical branch office, a financial advisor meets with clients and receives branch office support, so they can focus on building deep relationships with clients. Headquarters associates in St. Louis, Tempe and Mississauga provide support and expertise to help U.S. and Canada branch teams deliver an ideal client experience. We continue to grow to meet the needs of long-term individual investors.
The Client Attraction team exists to reinvent how Edward Jones brings new clients into the firm and connects them with the right financial advisor and branch team. Our mission includes:
Attract highly qualified investors to our branches by building brand familiarity and consideration nationally and engaging prospective clients locally and developing increasingly targeted approaches to media and advertising.
Develop strategies and turnkey tools that enable branch teams to acquire more qualified clients with greater efficiency.
Within Client Attraction, the Targeted Media and Channels team is responsible for developing and executing the strategies and plans that drive familiarity, consideration and connections of new clients to branch teams. The Digital Marketing Channel Manager role will be responsible for the development, execution, and performance analysis of the paid media campaigns that drives measurable results for the firm.
Responsibility Summary:
Collaborates with agencies, vendor partners, and internal teams on the development and execution of media strategy, plans and analysis of performance across all paid media channels at a national, local market and branch team level (Programmatic, display, Youtube, podcasts, digital audio, social media, paid search, native, OTT, etc…)
Partners cross-functionally to build and integrate strategy across paid, owned and earned channels
Defines, implements, and measures performance of all digital marketing campaigns, customer journeys, and paid media channels against established objectives (ROI and KPIs).
Identifies trends and insights against performance and makes recommendations and/or optimizes spend accordingly for the channels
Advance effectiveness of paid media through audience targeting to ensure reaching optimal prospective clients
Develops plans, executes, and measures paid media test and learns as needed to drive greater impact for the firm/branch teams and enhance channel mix
Collaborates with internal teams to create optimal landing pages and user experiences.
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Identifies critical conversion points and drop off points and optimizes the user funnel.
Brainstorms new opportunities for client attraction and lead generation strategies through digital marketing.
Evaluates emerging digital marketing channels and technology.
Supports development of the paid media analytics dashboards, MMM/MTA models and optimization strategy.
Supports development of firm and branch team communications regarding education and updates to the paid media program.
Bachelor’s degree with a concentration in marketing or communication preferred or related/equivalent work experience
7+ years of experience in financial services marketing, paid media or comparable experience
Demonstrated ability to use data to influence media strategy and planning
Demonstrated ability to analyze channel performance and provide key insights
Strong project management skills within paid media work, including the ability to deliver under strict deadlines, handle multiple priorities simultaneously and lead cross-functional project teams
Experience working in a fast-paced, dynamic marketing environment as well as demonstrated ability to work independently, with little to no direction or leader involvement.
Must be highly flexible and comfortable working through frequently changing time frames and short deadlines.
Must be able to communicate effectively with senior firm leaders. Must be able to influence others and explain channel best practices and professionally explain decisions even when they are in conflict with others’ desires.
Ability to identify process gaps or opportunities within the assigned scope of work
Previous experience working in the financial services or other highly regulated industry preferred; not required
Previous experience using Google Analytics and GTM
Previous experience supporting paid media in a multi-location business model (retail, franchise, etc.) preferred
Previous experience utilizing MMM or MTA models preferred; not required
2021 FORTUNE 100 Best Companies to Work For® By Great Place to Work® and FORTUNE Magazine – Edward Jones was named No. 20 on the list.
From FORTUNE ©2021 FORTUNE Media IP Limited. All rights reserved. Used under license. FORTUNE and FORTUNE 100 Best Companies to Work For are registered trademarks of Fortune Media IP Limited and are used under license. FORTUNE and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of, Edward Jones Investments.
2021 Corporate Equality Index – Edward Jones joins the ranks of 767 major U.S. businesses that received top marks in the Foundation’s 19th annual scorecard on LGBTQ workplace equality.
From The Human Rights Campaign. All Rights Reserved
2021 Training Top 100 list – Edward Jones ranked No. 19, up six spots from last year in its 21st consecutive year on this prestigious list.
J.D. Power, 2021 – Edward Jones has ranked “highest in Employee Advisor Satisfaction among Financial Investment Firms” in the J.D. Power 2021 U.S. Financial Advisor Satisfaction Study.
Edward Jones received the highest score among employee advisors in the J.D. Power 2007,2008, 2010, 2012-2015, 2017-2021 Financial Advisor Satisfaction Studies of employee advisors’ satisfaction among those who are employed by an investment services firm. Visit jdpower.com/awards for more information.
Edward Jones does not discriminate on the basis of race, color, gender, religion, national origin, age, disability, sexual orientation, pregnancy, veteran status, genetic information or any other basis prohibited by applicable law.
At Edward Jones, we value and respect our associates and their contributions, and we recognize individual efforts through a rewards program that promotes a long-term career, financial security and well-being. Visit our career site to learn more about our total compensation approach, which in addition to base salary, typically includes benefits, bonuses and profit sharing. The salary range for this role is based on national data and actual pay is based on skills, experience, education, and other relevant factors for a potential new associate: |
