| Job Description : |
Overview:
Passion. Creativity. Integrity. Teamwork. Ambition. Innovation. These are the qualities that have made Wilson Sporting Goods Co. the number one sports equipment brand in the world. And these are the qualities that our global team embodies every day as we pursue one shared bold mission: to ignite the true potential in every athlete.
We know that great people are what makes our brand great. We know that teams who bring a variety of skill sets, experiences and perspectives to challenge the status quo and create game-changing product means we are doing right by the athletes and coaches we serve. And that’s why we work with each member of our team to help them dream, discover, grow and realize their own full potential.
Evolving the sports world and being the best partner for players is no small task. We are continually looking to add hard-working, ambitious, team-first individuals who desire to make a difference —and who love to help others win. Join us.
What You’ll Do:
At Wilson, the Social Media Content Strategist, Team Sports, is an analytical thinker who thrives in fast-paced situations, can seamlessly liaise with multiple stakeholders both internally and externally and who has a strong understanding of social media best practices, reporting and analytics.
This role is responsible for developing and growing our social media presence across new and existing social media platforms through a clear and engaging content strategy. This role will work cross-functionally with key stakeholders in marketing, creative and communications – to bring brand content pillars to life across the social landscape.
Specific responsibilities include, but are not limited to:
CURATED CONTENT
Curate authentic and timely content that showcases a uniform Wilson brand message utilizing writing, photography, videography and other multimedia channels
Bring rolodex of skilled content creators to the table for brand to tap into on an ongoing / regular basis.
Support social strategy in the development of content pillars / plans
Collaborate cross-functionally with the Wilson Marketing team to ideate and launch campaigns.
Serve as the “channel expert” bringing a unique perspective on how we can meet the consumer where they’re at through a tailored content approach (different content for different platforms)
Locate and engage potential advocates within the brand’s social community; work cross-functionally with Influencer Marketing team with the goal of creating engaging content, third party endorsements and long-term online advocacy of the brand
Oversee consistent brand presence in social on a global level, which includes cascading strategies, providing feedback on content, ensuring proper knowledge of how the Wilson brand is expressed in social media (market to market) and growing social acumen of counterparts in priority global markets
DATA & ANALYTICS
Stay current on platform updates and innovations, applying best practices across the board
Develop and present reports to brand leadership including metrics, community insights & key learnings; present key insights in a compelling, strategic way
Provide continuous analysis & insights around the performance of all social engagement
Gather and analyze insights from across social; monitor competitors in the space and surface relevant learnings to the team
What We’re Looking For :
This role requires a bachelor’s degree in a related field (marketing, digital media, communications, etc) plus a minimum of 3-5 years of experience of relevant experience in a corporate or agency setting or an equivalent combination of education and experience.
Other qualifications include:
Subject matter expertise in social media content – first-hand experience with major platforms, their differences, benefits and unique features, including, but not limited to: Instagram, Facebook, Twitter, YouTube, TikTok, SnapChat and more
Proficiency with Adobe Suite software, including Photoshop, Final Cut Pro, Illustrator, etc.
Experience leveraging social media management and analytics tools, such as Sprinklr
People oriented – Proven experience working as part of a team with common goals
Strong project management skills with ability to juggle competing priorities
Excellent written and in-person communication skills
Social savvy – Addicted to social networking; consider yourself an early adopter of new tools & functions
Interest in and knowledge of the sports landscape (including but not limited to basketball / football / volleyball / baseball / golf / tennis / athletic fashion) is a huge benefit.
What We’ll Provide
Applicants for this role may be remote or local to Chicago.
Located in the vibrant, sports-centric city of Chicago, Wilson Sporting Goods Co. global headquarters sits along the lakefront with first-class access to a burgeoning creative, innovative, energetic and active professional community. We offer an open, collaborative, high tech work environment with best in class amenities and perks, including:
Medical, dental and vision
Pre-tax transit discounts
401(k) with company match
Life insurance
Paid maternity/paternity leave
Professional development opportunities
Volunteering programs
Team building outings
Discounts on Wilson and Amer Sports products
Summer hours
Company-sponsored sports leagues/teams
Fun, active company outings around major sports events
Wilson Sporting Goods Co. is an equal opportunity employer. Qualified applicants will be considered without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, disability, or any other legally protected characteristics |
