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| Job Category : | Digital marketing |
| Company Name: | American Dairy Association North East |
| Position Name: | Social Media Marketing Specialist |
| Location : | Camden County, NJ |
| Job Description : | The Integrated Marketing Communications (IMC) Department is responsible for the overall image management, communications, and marketing activities on behalf of American Dairy Association North East (ADANE). This position is on the Digital Marketing team within the IMC Department.As a member of the Digital Marketing team, the Specialist will hold a wide range of digital marketing responsibilities including, but not limited to, developing, and managing a social media editorial calendar, creating content for social media, posting organic social media content, building social media advertising campaigns, and developing search engine marketing advertising campaigns.Digital marketing is a competitive professional space. We are looking for someone who is creative, innovative, and willing to keep learning and trying to tactics and strategies.Responsibilities: Develop a social media editorial calendar based on organizational priorities.Develop content for social media.Post organic social media content for two brands on Facebook, Instagram, Pinterest, TikTok, Twitter and YouTube.Build and launch social media advertising campaigns.Manage campaign budgets.Optimize campaign performance regularly throughout each campaign.Develop campaign analytics reports to access the campaign’s effectiveness and make recommendations to improve future campaigns.Utilize tools such as Facebook Business Manager, Sprout Social and other metric reporting tools to provide tactical recommendations to improve our performance.Monitor social media for engagement from consumers and to identify social media trends relevant to our digital strategy. Engage with consumers who post to our social media channels.Lead the organization’s social listening efforts and closely monitor all social activity during a crisis.Create and manage Google pay-per-click search engine marketing campaigns for two brands. This includes real-time optimization and post-campaign reporting.Digital design ability / experience (creating infographics, social media graphics, etc.) is a plus.Participate in daily/weekly team meetings on staff activities, content strategies and special eventsRequirements: Bachelor’s degree in marketing, communications, or a related field.5+ years of digital marketing experience, with a focus on social media campaigns and digital content development.Strong organizational people skills: keen ability to prioritize and skillfully manage multiple assignments and high-volume detail work.Solid knowledge of MS Word, Excel, PowerPoint, OutlookValid Driver’s License with a safe driving record.Local, regional, and multi-state traveling is required with occasional weekend work to cover events.Expected to travel throughout the entire ADANE service area.Frequent travel during the week with overnight stay at times is required.Skills and Abilities: Ability to create, compose, and edit written materials.Skill in organizing and establishing priorities.Excellent attention to detail.Excels under deadlines.Eager to keep learning new skills.Motivated, collaborator who always has innovative ideas.Able to work well as an individual and within a team.Ability to work across organizational boundaries as needed to foster collaboration and ensure success of goals.The work location for the position will be home based within the American Dairy Association North East region.Benefits offered include Medical, Dental, Life, LTD insurances and 401(k) Retirement Plan.Job Type: Full-timePay: $68,000.00 – $75,000.00 per yearBenefits:401(k)401(k) matchingDental insuranceEmployee assistance programFlexible spending accountHealth insuranceHealth savings accountLife insurancePaid time offProfessional development assistanceReferral programTuition reimbursementSchedule:Monday to FridayCOVID-19 considerations:Education:Bachelor’s (Required)Experience:Social media marketing: 5 years (Required)Marketing: 5 years (Required)Digital marketing: 5 years (Required)search engine marketing: 5 years (Required)digital content development: 5 years (Required)License/Certification:Driver’s License (Required)Willingness to travel:50% (Preferred)Work Location: Multiple Locations |
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