Job Opening for Social Media Strategist, Part time/Fixed Term in WNET (825 8th Ave, New York, NY 10019)

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Job Category :	Digital marketing
Company Name:	WNET
Position Name:	Social Media Strategist, Part time/Fixed Term
Location :	825 8th Ave, New York, NY 10019
Job Description :	Attention Current Employees: To submit an application for posted positions, please close this window, log into your Workday account and apply through the Career worklet. Instructions for Applicants: To be considered for one of our open positions, please complete our online employment application and submit all required attachments for each posting that is of interest. Once submitted, your application cannot be edited . If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please e-mail EmployApp@wnet.org or call toll-free 1-800-992-7519. This email and phone number have been created exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only messages left for this purpose will be returned. Messages left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response. Job Description New public television YouTube series that uses iconic photographs to explore historical moments requires a part-time Social Media Strategist. Please note this is a fixed term position budgeted for between 25 and 29 hours for 40 weeks. This is an opportunity to create, organize, lead and manage social campaigns for a digital-first series of highly visual documentary shorts. The Social Media Strategist will be responsible for facilitating and scaling brand awareness through various social media channels. The position will require content creation, experience developing successful social media marketing strategies and campaigns, experience using and leveraging analytic tools (e.g. Google Analytics, Sprinklr, etc.) and metrics tracking, online community creation, audience engagement and campaign management. Specific responsibilities include: Develop, from the ground up, a social media strategy and actionable plans to grow and maintain followers on YouTube and Instagram for a new short-form documentary series; Produce and publish platform-specific content to accompany documentary series including video; research and fact-check historic photos; Identify and track appropriate data metrics to optimize results and analyze performance; Develop and establish social media partnerships with affinity individuals and groups; Create, manage and maintain editorial content calendar; Develop content optimization recommendations; Attend editorial meetings and production shoots (if possible, location determinative); Collaborate with series’ graphic designer as overall aesthetic is developed; Collaborate with Market Research to develop and implement demographic surveys as well as other stakeholders, including production and publicity. Qualified candidates will have excellent organizational skills and attention to detail. Additional qualifications include: At least 4 years of experience working in social media marketing for a brand including determining target audience and customizing unique social media marketing campaigns to capture their attention; Ability to use multi-social posting programs and tools (e.g. Hootsuite and HubSpot); Experience developing and managing online communities on social media platforms; Proficiency with analytics and data to optimize campaign performance; Basic graphic design and video editing abilities; Working knowledge of Search Engine Optimization and internet ranking for web content. Candidates with experience in basic graphic design, video editing, television/media industry, familiarity with rights and clearances procedures and/or a background in history, art history or curatorial experience preferred. The WNET Group is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, religion, creed, color, age, national origin, alienage or citizenship status, gender, gender identity or expression, sexual orientation, disability, pregnancy or pregnancy related condition, marital and partnership status, familial status, arrest or conviction record, union membership, status as a victim of domestic violence, stalking or sex offense, unemployment status, caregiver status, credit history, salary history, military or protected veteran status, predisposing genetic characteristics, an employee’s or an employee’s dependent’s sexual and reproductive health decisions, as well as all other classifications protected by applicable laws. This policy applies to all terms and conditions of employment, including but not limited to hiring, placement, termination, layoff, recall, transfer, promotions, benefits, leaves of absence. If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please email EmployApp@wnet.org or call toll-free 1-800-992-7519.