Job Opening for VP Marketing in ObservePoint (Pleasant Grove, UT 84062)

About ObservePoint

At ObservePoint we have core values that guide us as we achieve our goals. As we live true to these values, we will reach our key results and be true to ourselves. These values are a part of us and how we see the world.

These values are:

INNOVATIVE | We continually explore & exploit new ideas

HUMBLE | We acknowledge our need to grow individually and collectively

SCRAPPY | We deliver great solutions with less

FRIENDS | We value our relationships and the time we spend together

As a company we have identified six cultural beliefs each of us need to believe in order to reach our key results. These beliefs are:

CUSTOMER OBSESSED | I strive to understand and solve our customer’s problems.

DELIVER PRODUCT | I ensure we deliver world-class product.

TAKE ACCOUNTABILITY | I continually ask “what else can I do to achieve results?” and I refuse to blame others.

CREATE ALIGNMENT | I align my daily work with company priorities in order to move fast.

CHOOSE OPTIMISM | I choose optimism and celebrate meaningful achievement wherever I see it.

WIN TOGETHER | I deliver results with agility and grit, so WE WIN TOGETHER!

What do we do?

Our mission is to make the lives of digital marketers and analytics teams easier. We are an automated platform that validates marketing tags and optimizes digital analytics implementations. Our goal is to establish a repeatable process that aligns teams and technologies.

Have you ever browsed a website only to have ads for an item you looked at start following you around the internet? Clearly some digital force is aware of your every online move. They’re called tags: little pixel-sized tracking beacons that are embedded in the coding on web pages to capture and report site activity. Sometimes these tags break because human error interferes with their tracking abilities, leaving marketers blind about what’s working or not in order to better serve your online needs.

At ObservePoint, we make sure those tags are functioning properly. Our patented technology allows us to audit the digital tags on a website and check for functionality. We locate and report on any errors or potential issues and can even set up proactive alerts to notify site owners when things break. And who cares about tags breaking? All the biggest brands in the world, many of whom are our clients:

Adobe, Comcast, Ford, HPE, Harley-Davidson, Texas Instruments, Overstock.com, and Johnson & Johnson (just to name a few).
Position Overview

We’re looking for an expert growth marketing leader to develop and scale campaigns across multiple channels while helping others succeed as an excellent cross-functional collaborator. As the Vice President of Marketing, you’ll be responsible for identifying strategies to acquire new customers while building a high-performing marketing function. This role will be the full-stack full-funnel marketing leader responsible for everything from brand and corporate marketing to product marketing to growth marketing and demand generation. This high impact and high visibility role will work closely with senior leadership to successfully build ObservePoint’s brand strategy, positioning and messaging while developing a deep understanding of the needs of ObservePoint’s enterprise brand customers and ObservePoint’s unique opportunity in the Digital Governance market. You’ll drive awareness, acquisition, retention and expansion.
Responsibilities

Collaborate with the executive leadership team to drive the OP story forward in the market.
Lead strategy and execution to drive customer acquisition, engagement, and retention in partnership with sales, product, and customer success leaders
Collaborate with the sales and product team to uncover insights and strategies to develop and implement marketing and branding strategies, internally and externally.
Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, expenditures, and other financial considerations.
Spearhead cross-functional growth initiatives to innovate on how we drive business growth leveraging Product Led Growth(PLG) strategies.
Set business growth goals with executive leadership; analyze and report on performance, impact, and insights
Hire, manage, and develop a data-driven, high performing marketing team
Establish and manage budget tied to core company goals
Collaborate with the department functional leaders to drive competitive messaging and positioning
Reinforce brand standards; ensure that all content, promotions, and design are consistent
Lead marketing team to develop and optimize campaigns and channel strategy across email, website, paid media, social media, SEO, etc.
Create and maintain lead attribution models to measure marketing impact through-to-sale
Contribute to the development of forward-thinking marketing strategies

Qualifications

Bachelor’s degree preferably in marketing, advertising, or communications.
Successful track record in senior marketing roles and creating marketing campaigns.
Excellent leadership, communication, and decision-making skills.
Experience with digital marketing, content marketing, and social media marketing.
Proven ability to plan and manage budgets.
10 years of experience in digital/demand marketing.
6+ years of team leadership experience.

ObservePoint Company Description

For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?

Since its creation, ObservePoint has empowered insights-driven companies to trust their data and create better experiences for their customers with analytics testing and data governance. Our automated Technology Governance solution enables companies to scan their digital properties for data collection errors—ensuring they are collecting accurate data to guide their decisions.

Now with Privacy Compliance and Campaign Performance, ObservePoint helps organizations comply with regulations to protect customer data as well as standardize campaign tracking to capture complete, actionable insights.

Together, ObservePoint’s Data Governance solutions bring insights, automation, and compliance to the chaos of customer experience data.

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, Instagram, and Facebook.